Google’s algorithm changes earlier this year and last (Panda and Penguin) left many marketers and businesses in a tail spin. Thinking they had it all figured out with SEO tactics which landed their websites on page one, they felt confident in their rankings and traffic for long tail terms and maybe even some head terms. Read More
News, Information, and interactions are instantaneous in today’s digital world. Evolving trends require a media partner who is well equipped and versed in the skills needed to help guide and plan scalable lead generation activities. YPM offers leadership and insights to today’s digital media environment.
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Why It’s Called “Earned” Media….
Posted Nov 1st, 2012 By YPM Digital in Media, YPM Blog With | No Comments -
US Senate Committee Alerts Google, Yahoo and Bing To Fake Moving Services Scams
Posted Oct 8th, 2012 By YPM Digital in Industry News, Search With | No CommentsLast week Senator Rockefeller, Chairman of the U.S. Senate Committee on Commerce, Science and Transportation sent a letter to the 3 major search engines (Google, Yahoo and Microsoft) informing them about a study the committee had concluded on moving services scams being perpetrated online across their search engines. The letters were sent to Matt Cutts, head …
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The Hidden Benefits of Google Authorship
Posted Oct 2nd, 2012 By YPM Digital in Industry News, Search, Social With | No CommentsIf you’ve been putting off setting yourself up as a content author utilizing your Google+ profile, this might just push you into doing it today. From SearchEngineLand.com: Google has confirmed that there’s a hidden benefit to having authorship status: If a user returns to the search results after reading an author-tagged search result for a certain period …
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Google’s Schmidt And A Potential Yahoo-Google Search Partnership
Posted Sep 25th, 2012 By YPM Digital in Industry News, Search, YPM Blog With | No CommentsHere we go again. Google’s Executive Chairman, Eric Schmidt, has recently spoken about another potential search partnership between Google and Yahoo. Back in 2008 the two search giants had a deal on the verge of moving forward, but it ultimately fell through over the federal government’s concerns that they would form a monopoly. From SearchEngineLand.com: Apple, …
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comScore Releases August 2012 U.S. Search Engine Rankings
Posted Sep 12th, 2012 By YPM Digital in Industry News With | No CommentscomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 66.4 percent of search queries conducted.
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comScore Releases July 2012 U.S. Search Engine Rankings
Posted Sep 7th, 2012 By YPM Digital in Industry News With | No CommentscomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in July with 66.8 percent of search queries conducted.
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Process vs. Purpose
Posted Aug 13th, 2012 By bclark in Industry News, Search, Social With | No CommentsIn sales it’s lead nurturing, in sports it’s running drills, in politics it’s a campaign…the end game is all the same, get to the perceivable finish line and WIN. There’s no shortage of information about the how to reach the “end game” of digital, to be seen at the top, to get the most traffic, …
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Yahoo Has A New CEO, And She’s From Google
Posted Jul 16th, 2012 By YPM Digital in Industry News, Search With | No CommentsFormer Vice President of Search at Google, Marissa Mayer, will be the new CEO of Yahoo!, Inc. according to recent reports. This is a smart move for Yahoo, a company who has seen it’s share prices plummet within the last 7-8 years. This is also great news for a company who’s organic search share continues …
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Bing’s Social Side of Search
Posted Jun 19th, 2012 By YPM Digital in Search, Social, YPM Blog With | No CommentsWith the world revolving around Facebook, Twitter and other social media sites, Bing has come up with a new way to connect Facebook with what you search. In a generation where everyone knows what their friends, family and peers are up to 24/7, Bing has taken social and search to another level. Read More
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Changes in Google Local
Posted Jun 12th, 2012 By YPM Digital in Industry News With | No CommentsFinding the best places to go is an essential part of our lives, as are the people and resources that help us make those decisions. In fact, the opinions of friends, family or other trusted sources are often the first we seek when looking for the perfect restaurant for date night or the cafe that …
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