If you’ve been putting off setting yourself up as a content author utilizing your Google+ profile, this might just push you into doing it today.

From SearchEngineLand.com:

Google has confirmed that there’s a hidden benefit to having authorship status: If a user returns to the search results after reading an author-tagged search result for a certain period of time, Google will add three additional links to similar articles from the same author below the originally clicked link.

Say what?

A couple visuals will help explain what this is, so follow along.

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