Over the past week we have seen the devastating and breathtaking events take place across the Eastern seaboard. What was also witnessed throughout the storm was the leveraged use of social media as an invaluable tool to keep people connected and allow local authorities to communicate emergency response information. Read More
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Social Media’s Power When There Is None
Posted Nov 9th, 2012 By YPM Digital in Media, Social, YPM Blog With | No Comments -
The Hidden Benefits of Google Authorship
Posted Oct 2nd, 2012 By YPM Digital in Industry News, Search, Social With | No CommentsIf you’ve been putting off setting yourself up as a content author utilizing your Google+ profile, this might just push you into doing it today. From SearchEngineLand.com: Google has confirmed that there’s a hidden benefit to having authorship status: If a user returns to the search results after reading an author-tagged search result for a certain period …
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Process vs. Purpose
Posted Aug 13th, 2012 By bclark in Industry News, Search, Social With | No CommentsIn sales it’s lead nurturing, in sports it’s running drills, in politics it’s a campaign…the end game is all the same, get to the perceivable finish line and WIN. There’s no shortage of information about the how to reach the “end game” of digital, to be seen at the top, to get the most traffic, …
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Bing’s Social Side of Search
Posted Jun 19th, 2012 By YPM Digital in Search, Social, YPM Blog With | No CommentsWith the world revolving around Facebook, Twitter and other social media sites, Bing has come up with a new way to connect Facebook with what you search. In a generation where everyone knows what their friends, family and peers are up to 24/7, Bing has taken social and search to another level. Read More
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Search + Social…Just a Matter of Time
Posted Feb 8th, 2012 By YPM Digital in Media, Search, Social, YPM Blog With | No CommentsIt’s been clear for some time that Google’s greatest rival was never going to be Yahoo, Bing or the combination thereof. Instead, the explosion of consumer generated content where the user IS the product is the greatest threat to even a behemoth such as Google. Enter Facebook. Read More
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Trite but True: Content Reigns King
Posted Sep 1st, 2011 By YPM Digital in Social With | No CommentsWebsites, whitepapers, podcasts, profiles, press releases, emails, blogs, mentions, citations, Tweets, tags, images, video… the list of digital content goes on and on and on. While the heightened focus appears to be on snippets of information in the neighborhood of 140 characters or less, well-developed and well-placed content remains central to building a brand’s visibility and credibility online. Why? Read More
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I’m a B2B, is Social Media Really for Me?
Posted Aug 24th, 2011 By YPM Digital in Social With | No CommentsIf you’re among the hold-outs who still think that social media is only for edgy sports drinks, trendy fashion brands or designer coffee chains– think again. It’s time to recognize that social networking has forever changed how brands communicate with a target audience. Read More
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