Over the past week we have seen the devastating and breathtaking events take place across the Eastern seaboard. What was also witnessed throughout the storm was the leveraged use of social media as an invaluable tool to keep people connected and allow local authorities to communicate emergency response information. Read More
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Social Media’s Power When There Is None
Posted Nov 9th, 2012 By YPM Digital in Media, Social, YPM Blog With | No Comments -
Why It’s Called “Earned” Media….
Posted Nov 1st, 2012 By YPM Digital in Media, YPM Blog With | No CommentsGoogle’s algorithm changes earlier this year and last (Panda and Penguin) left many marketers and businesses in a tail spin. Thinking they had it all figured out with SEO tactics which landed their websites on page one, they felt confident in their rankings and traffic for long tail terms and maybe even some head terms. Read More
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When the Sum is Greater than the Equal of Its Parts
Posted Feb 17th, 2012 By YPM Digital in Media, YPM Blog With | No CommentsAs part of YPM’s annual Kick Off meeting, the entire company convenes to join forces with skill, strategy and precision, working towards an ultimate goal…much like the daily commitment of the YPM team itself. Read More
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Search + Social…Just a Matter of Time
Posted Feb 8th, 2012 By YPM Digital in Media, Search, Social, YPM Blog With | No CommentsIt’s been clear for some time that Google’s greatest rival was never going to be Yahoo, Bing or the combination thereof. Instead, the explosion of consumer generated content where the user IS the product is the greatest threat to even a behemoth such as Google. Enter Facebook. Read More
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