Looking around any waiting room or coffee shop, it’s no surprise that mobile internet usage is set to overtake desktop by 2014 [1]. Now it’s more important than ever to make sure that your mobile site is easily indexed by search engines as well as searchable by your users. Mobile SEO is very similar to …
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Is your mobile site’s SEO holding you back?
Posted Jul 17th, 2013 By YPM Digital in Search, YPM Blog With | No Comments -
A Digestible Breakdown of Google’s Enhanced Campaigns
Posted Jul 10th, 2013 By YPM Digital in Search, YPM Blog With | No CommentsThis February, Google announced Enhanced Campaigns. While this may sound like Google is just trying to make your AdWords campaigns a little better, there are significant changes that you should be aware of with regards to your current AdWords campaigns. What are Enhanced Campaigns? In their promotional video, Google calls Enhanced Campaigns, “marketing for a …
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“(not provided)”, “unavailable” and growing
Posted Feb 4th, 2013 By YPM Digital in Search, YPM Blog With | No CommentsRecent research is reporting the rise of the amount of traffic and thus keyword data which is falling into Google’s (not provided) bucket appearing within the Google Analytics tool. Keyword data has long since been a critical factor for marketers who focus on understanding how users find and engage with their websites through organic (i.e. non-paid) search traffic and thus work to improve the quality of their website’s experience. Read More
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US Senate Committee Alerts Google, Yahoo and Bing To Fake Moving Services Scams
Posted Oct 8th, 2012 By YPM Digital in Industry News, Search With | No CommentsLast week Senator Rockefeller, Chairman of the U.S. Senate Committee on Commerce, Science and Transportation sent a letter to the 3 major search engines (Google, Yahoo and Microsoft) informing them about a study the committee had concluded on moving services scams being perpetrated online across their search engines. The letters were sent to Matt Cutts, head …
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The Hidden Benefits of Google Authorship
Posted Oct 2nd, 2012 By YPM Digital in Industry News, Search, Social With | No CommentsIf you’ve been putting off setting yourself up as a content author utilizing your Google+ profile, this might just push you into doing it today. From SearchEngineLand.com: Google has confirmed that there’s a hidden benefit to having authorship status: If a user returns to the search results after reading an author-tagged search result for a certain period …
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Google’s Schmidt And A Potential Yahoo-Google Search Partnership
Posted Sep 25th, 2012 By YPM Digital in Industry News, Search, YPM Blog With | No CommentsHere we go again. Google’s Executive Chairman, Eric Schmidt, has recently spoken about another potential search partnership between Google and Yahoo. Back in 2008 the two search giants had a deal on the verge of moving forward, but it ultimately fell through over the federal government’s concerns that they would form a monopoly. From SearchEngineLand.com: Apple, …
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Process vs. Purpose
Posted Aug 13th, 2012 By bclark in Industry News, Search, Social With | No CommentsIn sales it’s lead nurturing, in sports it’s running drills, in politics it’s a campaign…the end game is all the same, get to the perceivable finish line and WIN. There’s no shortage of information about the how to reach the “end game” of digital, to be seen at the top, to get the most traffic, …
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Yahoo Has A New CEO, And She’s From Google
Posted Jul 16th, 2012 By YPM Digital in Industry News, Search With | No CommentsFormer Vice President of Search at Google, Marissa Mayer, will be the new CEO of Yahoo!, Inc. according to recent reports. This is a smart move for Yahoo, a company who has seen it’s share prices plummet within the last 7-8 years. This is also great news for a company who’s organic search share continues …
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Bing’s Social Side of Search
Posted Jun 19th, 2012 By YPM Digital in Search, Social, YPM Blog With | No CommentsWith the world revolving around Facebook, Twitter and other social media sites, Bing has come up with a new way to connect Facebook with what you search. In a generation where everyone knows what their friends, family and peers are up to 24/7, Bing has taken social and search to another level. Read More
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Google Penguin Poll: 65% Of SEOs Hurt By Penguin Update
Posted Jun 7th, 2012 By YPM Digital in Industry News, Search With | No CommentsA recent poll over at SEORoundTable.com has determined that 65% of over 1,000 respondents reported traffic losses thanks to the Google Penguin update back in April. For those of you unaware, Penguin is what Google’s major Web Spam update is popularly known as. Essentially it was an update to Google’s search algorithm that went after (and …
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