News, Information, and interactions are instantaneous in today’s digital world. Evolving trends require a media partner who is well equipped and versed in the skills needed to help guide and plan scalable lead generation activities. YPM offers leadership and insights to today’s digital media environment.
The Internet has emerged as a new marketplace and a primary medium for reaching and influencing consumers. Consumers are increasing the number of purchases they make directly through the Internet. Which consumers use the Internet to make online purchases? This paper reviews data from Simmons (Spring 2011) to identify the key demographic characteristics of those most likely to make purchases online.
Download the article here – Online Shoppers 2011
Consumer generated content has long since been a digital Pandora’s Box, the veritable soap box for testimonials, reviews, customer service outreach and even rants. When the message is positive and supportive, good news can travel fast, when it’s negative, bad news will travel even faster. Read More
Call tracking has long been criticized by Local SEOs and others as violating the sanctity of what Localeze’s Gib Olander has called the “NAP” (name, address and phone number) — the central currency of all local business listings. The concern was and is that the rented tracking numbers (metered phone numbers) would be crawled or …
Google’s Click to Call program has been a huge success. About a year ago Google reported that it had 500,000 advertisers using Click to Call. (That number was repeated again today in a blog post.) And last year former Google Product SVP Jonathan Rosenberg said “Click-to-Call ads are generating millions of calls every month.” Read …
After quietly testing in Brazil, Spanish-speaking Latin America, Spain, and Portugal, Google will roll out a new algorithm globally that gives more weight to landing page quality when it comes to AdWords Quality Score. This means ads with landing pages that Google deems to be most relevant to the query will be able to rank …
Today Google launched a paid version of Google Analytics that processes higher volumes of page views and provides additional support. The general feature set and user experience remain the fundamentally the same as the standard product. This comes as an important addition to the enterprise set of tools that Google offers. The new version audience …
RESTON, VA, October 5, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung …
“Not all leads are created equal. To illustrate this point, which lead generation program is more appealing? Would you prefer 1,000 anonymous email addresses where you eventually determine only ten to be good prospects? Or would you like one that delivers 100 leads, each of whom is an ideal prospect?” As the quote above suggests, leads from the second source (the one that delivers 100 ideal prospects) would be worth 100 times more than leads from the first source (the one whose leads had only a 1% chance of being a good prospect). If a business is willing to pay $1 per lead for the first source, then they should be willing to pay $100 per lead for the second.
Download the article here – Not All Leads are Created the Same
It has been noted in previous studies that ad content is truly king, i.e., ads with great content receive disproportionately greater numbers of calls than other ads. Statistical regressions based on quantifiable factors such as ad size, ad position, color, and market size only account for about 30-40% of variation in call responses – the remainder being due to the content inside the ads. Metered ad results frequently show one ad receiving two to ten times more calls than other ads of the same size in the same heading and directory.
Download the article here – The Importance of Ad Content – September 2011
Those keeping tabs on the digital space have been hearing about “The Year of Mobile” since around 2005 – the forever promise by digital prognosticators that this would be the breakthrough year for mobile. Fast forward 6 (going on 7) years later, mobile’s growth continues to skyrocket and the booming tablet market is heating up as well. Read More
Follow Us!