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  • Trite but True: Content Reigns King

    Posted Sep 1st, 2011 By in Social With | No Comments

    Websites, whitepapers, podcasts, profiles, press releases, emails, blogs, mentions, citations, Tweets, tags, images, video… the list of digital content goes on and on and on. While the heightened focus appears to be on snippets of information in the neighborhood of 140 characters or less, well-developed and well-placed content remains central to building a brand’s visibility and credibility online. Why? Read More

  • I’m a B2B, is Social Media Really for Me?

    Posted Aug 24th, 2011 By in Social With | No Comments

    If you’re among the hold-outs who still think that social media is only for edgy sports drinks, trendy fashion brands or designer coffee chains– think again. It’s time to recognize that social networking has forever changed how brands communicate with a target audience. Read More

  • In Search of Local

    Posted Aug 19th, 2011 By in Search With | No Comments

    Any maiden voyage is bound to be fettered with a degree of uncertainty. How long will the journey take, what will be found upon reaching the destination and will it meet with expectations? All valid questions even for a digital voyage each time a word is typed into the illustrious search bar. Read More

  • Yellow Pages Users Spend More Than Average Consumers

    Posted Aug 11th, 2011 By in Industry Data With | No Comments

    An analysis of the most recent Simmons consumer spending behavior study once again
    confirms two major observations about Yellow Pages users:

    1. Users of Print directories spend about 28% more than the general
    consumer.
    2. Users of the Internet Yellow Pages spend about 32% more than the
    general consumer.

    In a nutshell, Yellow Pages’ products – both print and online – help businesses reach their most valuable customers and prospects!!

    Download the article here – YP Users Spend More 2011

  • Official: Google Analytics Gets Social Engagement Reporting

    Posted Jul 13th, 2011 By in Industry News With | No Comments

    Google Analytics has just announced a new set of reports (and functionality) that will enable websites to track social interaction with their content. This comes as a welcomed addition to the new Google+1 button, as it now enables one to measure the impact of social interactions in and outside websites (either through a Facebook like, …

  • Facebook vs. Google – The Battle for Local SMBs’ Ad Dollars

    Posted Jul 13th, 2011 By in Industry News With | No Comments

    Small to mid-sized businesses (SMBs) represent 99.7 percent of all employer firms in the U.S. and are responsible for 23.6 percent of local ad expenditures. Yet SMBs only accounted for 14.1 percent of total online ad spending last year, according to BIA/Kelsey. To date, no new media (defined as Internet-enabled) company has been able to …

  • comScore Releases May 2011 U.S. Search Engine Rankings

    Posted Jul 13th, 2011 By in Industry News With | No Comments

    comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 65.5 percent of search queries conducted. Read More…

  • Another Try by Google to Take On Facebook

    Posted Jul 13th, 2011 By in Industry News With | No Comments

    On Tuesday, Google introduced a social networking service called the Google+ project — which happens to look a lot like Facebook. The service, which is initially available to a select group of Google users who will soon be able to invite others, will let people share and discuss status updates, photos and links, much as …

  • National Advertisers Attracted to Local Trends

    Posted Jul 13th, 2011 By in Industry News With | No Comments

    Some large national advertisers have tapped daily deal sites or mobile check-in services like Groupon and foursquare to take part in the hyperlocal ad market, but many see those options as primarily benefiting small local businesses that need them to get traffic in the door. Large brands do want in on the local action, though, …

  • 2011 Yellow Pages Metered Ad Study

    Posted Jun 30th, 2011 By in Industry Data With | No Comments

    Advertisers 2011 Yellow Pages Metered Ad Study

    The 2011 Metered Ad study incorporates studies conducted with advertisers both locally by
    publishers (AT&T, Supermedia, DexOne, Yellow Book, and Local Insight Media) and nationally
    in cooperative efforts between CMRs, LSA, and publishers.
    The 2011 Metered Ad database contains over 300,000 separate advertiser studies (400,000
    measured lines) conducted in the past 10 years. To insure relevancy to current markets, the 2011
    Study uses only ads that appeared in the past 2 to 4 years for all ad types. Approximately 2.5%
    of studies were removed as outliers, which left roughly 200,000 ads and 250,000 measured
    lines as the basis for this year’s results.

    Download the article here – Yellow Pages Metered Ad Study 2011 General

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