While many people talk about the decline of Yellow Pages, the functionality provided by Yellow Pages is actually seen by advertisers, agencies, and other media as the “future” of advertising. Too few people understand this. Too many people assume that just because Yellow Pages have been around for so long they must be becoming irrelevant. Yet nothing could be further from the truth. The needs of businesses and consumers have not changed. Yellow Pages continue to offer advertisers and consumers one of the most efficient ways of communicating and obtaining information about businesses that help consumers in their shopping decisions.

Download the article here – A Relic of the Past or the Future of Advertising.pdf

The Yellow Pages industry typically publishes rankings of headings based on the number of total references to each heading. While reference-based rankings are interesting, there are many other useful ways of comparing and ranking headings that help to emphasize the usage and value of the headings. These additional rankings can also be used as well to emphasize the highly targeted nature of Yellow Pages.

Download the article here – Rankings of YP Headings 2011.pdf