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  • Benefits of a Display and Space Ad Bundle

    Posted Jun 30th, 2011 By in Industry Data With | No Comments

    Advertisers realize the full potential value from developed headings in Yellow Pages when they have both an incolumn ad and a display ad.

    Past call measurement studies showed that advertisers benefit most from Yellow Pages when they use a combination of a display ad and a space ad to reach different sets of consumers. This analysis has been updated using data from the 2011 Yellow Pages Metered Ad Study with similar, reinforcing results. Only data from 2009 and 2010 directories are used in this study to insure results reflect current market dynamics. There were 1,136 call measurement studies where advertisers purchased both display and space ads in the same heading in the past two year period. The results from the current data are almost identical to results obtained in previous years – verifying that the dynamics of Yellow Pages usage have not changed.

    Download the article here – Benefits of a Combined Display and Space Ad Program 2011.pdf

  • Soon All Shoppers Will Be Mobile Shoppers

    Posted Apr 29th, 2011 By in Industry News With | No Comments

    The entire digital marketing world is quickly converging on mobile — and for good reason. But that reason will ultimately have less to do with avian projectiles and porcine targets, and more to do with mobile’s growing impact on how and why people buy what they buy. That’s because the mobile phone is quickly becoming …

  • Facebook Launches “Social Deals” To Challenge Groupon & LivingSocial

    Posted Apr 28th, 2011 By in Industry News With | No Comments

    After several months of anticipation Facebook is launching its second deals program: Social Deals. The new effort more closely resembles Groupon-style daily deals, with several twists. The original “Facebook Deals” is now being called “check-in deals” to distinguish it from the new program. Read More…

  • The 7-Stage Evolution of a Socially Responsible Brand

    Posted Apr 28th, 2011 By in Industry News With | No Comments

    For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable? In general, companies have crunched the numbers and chosen shareholder profits over a sufficient commitment to invest in greater social responsibility. In terms of traditional accounting and the legal requirements of corporations, …

  • Yellow Pages Calls Increase

    Posted Apr 26th, 2011 By in Industry Data With | No Comments

    The 2011 Metered Ad Study had 14,671 advertisers with the same size ad (and same UDAC) in the same heading tracked for both 2009 and 2010. These ads were in 771 different directories (ranging from distributions of 2k up to 2.3 million) representing the four largest publishers and were found in 740 different headings.

    Across the entire set of ads, calls increased by 10% between 2009 and 2010, from 5.7 million calls in 2009 to 6.3 million calls in 2010. This increase follows a 3% increase in calls observed between 2008 and 2009.

    Download the article here – Yellow Pages Calls Increase in 2010.pdf

  • Mobile Search Use Stats: Big At Home, When Watching TV, While Running Errands

    Posted Mar 24th, 2011 By in Industry News With | No Comments

    For those who believe that mobile search is just done by users “on the go,” guess again. A series of research reports and findings have come out over the past couple of weeks that show heavy smartphone and mobile search use also happens at home and even while other devices are being used, such as …

  • 5 Paid Search Marketing Myths Explained In Simple Terms

    Posted Mar 24th, 2011 By in Industry News With | No Comments

    The industry is laden with silly and many times nonsensical paid search marketing myths. Some myths are insidious and can cost advertisers a fortune without them realizing it. Read More…

  • Children’s Consumption of Digital Media On The Rise

    Posted Mar 24th, 2011 By in Industry News With | No Comments

    About 80% of children between the ages of 0 and 5 who use the Internet in the United States do so on at least a weekly basis, according to a report released Monday from education non-profit organizations Joan Ganz Cooney Center and Sesame Workshop. The report, which was assembled using data from seven recent studies, …

  • Hitwise, comScore Show New Highs For Bing

    Posted Mar 24th, 2011 By in Industry News With | No Comments

    Hitwise reported new search market-share numbers yesterday and this morning financial analysts are offering an early peak at comScore’s February search share numbers. Read More…

  • Online Research A Significant Part Of Consumer Buying

    Posted Mar 24th, 2011 By in Industry News With | No Comments

    According to a new study, “Inside the Buy,” by the AMP Agency, to determine what’s behind consumer’s shopping behaviors, just 3% of consumers say they are loyal to a particular brand and never buy anything else. The study considered digital behaviors in five leading consumer categories: baby products, consumer electronics, food and beverage, health and …

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