comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 66.4 percent of search queries conducted. Read More…
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comScore Releases March 2012 U.S. Search Engine Rankings
Posted May 9th, 2012 By YPM Digital in Industry News With | No Comments -
Searching to Expand Your Email List?
Posted May 1st, 2012 By YPM Digital in Search, YPM Blog With | No CommentsEmail marketers and search advertisers unite! It appears email sign ups have made their way into Google’s sponsored ads. In the perpetual quest to improve the value of paid search real estate (for both user and advertiser), Google is testing the inclusion of a “Sign-up” box within search results. When performing a branded search, users may discover a sign-up form enabling them to “Get Offers” from the advertiser by providing their email address. Read More
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When the Sum is Greater than the Equal of Its Parts
Posted Feb 17th, 2012 By YPM Digital in Media, YPM Blog With | No CommentsAs part of YPM’s annual Kick Off meeting, the entire company convenes to join forces with skill, strategy and precision, working towards an ultimate goal…much like the daily commitment of the YPM team itself. Read More
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Search + Social…Just a Matter of Time
Posted Feb 8th, 2012 By YPM Digital in Media, Search, Social, YPM Blog With | No CommentsIt’s been clear for some time that Google’s greatest rival was never going to be Yahoo, Bing or the combination thereof. Instead, the explosion of consumer generated content where the user IS the product is the greatest threat to even a behemoth such as Google. Enter Facebook. Read More
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