In sales it’s lead nurturing, in sports it’s running drills, in politics it’s a campaign…the end game is all the same, get to the perceivable finish line and WIN. There’s no shortage of information about the how to reach the “end game” of digital, to be seen at the top, to get the most traffic, …
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Process vs. Purpose
Posted Aug 13th, 2012 By bclark in Industry News, Search, Social With | No Comments -
Yahoo Has A New CEO, And She’s From Google
Posted Jul 16th, 2012 By YPM Digital in Industry News, Search With | No CommentsFormer Vice President of Search at Google, Marissa Mayer, will be the new CEO of Yahoo!, Inc. according to recent reports. This is a smart move for Yahoo, a company who has seen it’s share prices plummet within the last 7-8 years. This is also great news for a company who’s organic search share continues …
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Bing’s Social Side of Search
Posted Jun 19th, 2012 By YPM Digital in Search, Social, YPM Blog With | No CommentsWith the world revolving around Facebook, Twitter and other social media sites, Bing has come up with a new way to connect Facebook with what you search. In a generation where everyone knows what their friends, family and peers are up to 24/7, Bing has taken social and search to another level. Read More
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Changes in Google Local
Posted Jun 12th, 2012 By YPM Digital in Industry News With | No CommentsFinding the best places to go is an essential part of our lives, as are the people and resources that help us make those decisions. In fact, the opinions of friends, family or other trusted sources are often the first we seek when looking for the perfect restaurant for date night or the cafe that …
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20 Reasons to Switch to Google+
Posted Jun 12th, 2012 By YPM Digital in Industry News With | No CommentsThinking of truly embracing Google+ as your go-to social network of choice? The folks at Infographic Labs have put together a compelling infographic as to why the Google service is worth your time. From seamless integration with Google services such as Gmail, Google Docs and Picasa to better game integration, video chat Google Hangouts with …
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Bing’s New Social Search Now Available To All In US
Posted Jun 12th, 2012 By YPM Digital in Industry News With | No CommentsBing announced that the new social search sidebar which was available for testing a few weeks ago, is now available as the default search service for all US based searchers. The next time you go to Bing.com, your search will be layered in social elements on the right hand side. For more on how that …
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Google Penguin Poll: 65% Of SEOs Hurt By Penguin Update
Posted Jun 7th, 2012 By YPM Digital in Industry News, Search With | No CommentsA recent poll over at SEORoundTable.com has determined that 65% of over 1,000 respondents reported traffic losses thanks to the Google Penguin update back in April. For those of you unaware, Penguin is what Google’s major Web Spam update is popularly known as. Essentially it was an update to Google’s search algorithm that went after (and …
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Google’s April Updates: Bigger & Tiered Index, Document Ranking, Sitelink Changes & More
Posted May 9th, 2012 By YPM Digital in Industry News With | No CommentsIf it’s the first Friday of the month, it must be time for Google to share its latest list of search quality updates. And, like clockwork, Google didn’t disappoint today — the company has posted a list of 53 changes that affect search results. This list is particularly interesting because of all the upheaval happening …
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Mobile Devices Gain As Shopping Tools
Posted May 9th, 2012 By YPM Digital in Industry News With | No CommentsMore than three quarters (79%) of U.S. smartphone and tablet owners have used their devices for shopping-related activities, according to a first-quarter survey by Nielsen. The study showed smartphones are used more often than tablets for “on-the-go” activities. The difference was most pronounced when it came to locating a store, with 73% using phones compared …
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Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Posted May 9th, 2012 By YPM Digital in Industry News With | No CommentsThe findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews. Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business. Read …
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