As part of YPM’s annual Kick Off meeting, the entire company convenes to join forces with skill, strategy and precision, working towards an ultimate goal…much like the daily commitment of the YPM team itself. Read More
-
When the Sum is Greater than the Equal of Its Parts
Posted Feb 17th, 2012 By YPM Digital in Media, YPM Blog With | No Comments -
Search + Social…Just a Matter of Time
Posted Feb 8th, 2012 By YPM Digital in Media, Search, Social, YPM Blog With | No CommentsIt’s been clear for some time that Google’s greatest rival was never going to be Yahoo, Bing or the combination thereof. Instead, the explosion of consumer generated content where the user IS the product is the greatest threat to even a behemoth such as Google. Enter Facebook. Read More
-
Reviews: The Good, The Bad and The Ugly
Posted Oct 10th, 2011 By YPM Digital in Branding, YPM Blog With | No CommentsConsumer generated content has long since been a digital Pandora’s Box, the veritable soap box for testimonials, reviews, customer service outreach and even rants. When the message is positive and supportive, good news can travel fast, when it’s negative, bad news will travel even faster. Read More
-
The Year of
Posted Sep 14th, 2011 By YPM Digital in Mobile, YPM Blog With | No CommentsMobilethe Small ScreenThose keeping tabs on the digital space have been hearing about “The Year of Mobile” since around 2005 – the forever promise by digital prognosticators that this would be the breakthrough year for mobile. Fast forward 6 (going on 7) years later, mobile’s growth continues to skyrocket and the booming tablet market is heating up as well. Read More
-
Trite but True: Content Reigns King
Posted Sep 1st, 2011 By YPM Digital in Social With | No CommentsWebsites, whitepapers, podcasts, profiles, press releases, emails, blogs, mentions, citations, Tweets, tags, images, video… the list of digital content goes on and on and on. While the heightened focus appears to be on snippets of information in the neighborhood of 140 characters or less, well-developed and well-placed content remains central to building a brand’s visibility and credibility online. Why? Read More
-
I’m a B2B, is Social Media Really for Me?
Posted Aug 24th, 2011 By YPM Digital in Social With | No CommentsIf you’re among the hold-outs who still think that social media is only for edgy sports drinks, trendy fashion brands or designer coffee chains– think again. It’s time to recognize that social networking has forever changed how brands communicate with a target audience. Read More
-
In Search of Local
Posted Aug 19th, 2011 By YPM Digital in Search With | No CommentsAny maiden voyage is bound to be fettered with a degree of uncertainty. How long will the journey take, what will be found upon reaching the destination and will it meet with expectations? All valid questions even for a digital voyage each time a word is typed into the illustrious search bar. Read More
Follow Us!