Email marketers and search advertisers unite! It appears email sign ups have made their way into Google’s sponsored ads. In the perpetual quest to improve the value of paid search real estate (for both user and advertiser), Google is testing the inclusion of a “Sign-up” box within search results. When performing a branded search, users may discover a sign-up form enabling them to “Get Offers” from the advertiser by providing their email address. Read More
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Searching to Expand Your Email List?
Posted May 1st, 2012 By YPM Digital in Search, YPM Blog With | No Comments -
Search + Social…Just a Matter of Time
Posted Feb 8th, 2012 By YPM Digital in Media, Search, Social, YPM Blog With | No CommentsIt’s been clear for some time that Google’s greatest rival was never going to be Yahoo, Bing or the combination thereof. Instead, the explosion of consumer generated content where the user IS the product is the greatest threat to even a behemoth such as Google. Enter Facebook. Read More
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In Search of Local
Posted Aug 19th, 2011 By YPM Digital in Search With | No CommentsAny maiden voyage is bound to be fettered with a degree of uncertainty. How long will the journey take, what will be found upon reaching the destination and will it meet with expectations? All valid questions even for a digital voyage each time a word is typed into the illustrious search bar. Read More
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