Thinking of truly embracing Google+ as your go-to social network of choice? The folks at Infographic Labs have put together a compelling infographic as to why the Google service is worth your time. From seamless integration with Google services such as Gmail, Google Docs and Picasa to better game integration, video chat Google Hangouts with …
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20 Reasons to Switch to Google+
Posted Jun 12th, 2012 By YPM Digital in Industry News With | No Comments -
Bing’s New Social Search Now Available To All In US
Posted Jun 12th, 2012 By YPM Digital in Industry News With | No CommentsBing announced that the new social search sidebar which was available for testing a few weeks ago, is now available as the default search service for all US based searchers. The next time you go to Bing.com, your search will be layered in social elements on the right hand side. For more on how that …
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Google Penguin Poll: 65% Of SEOs Hurt By Penguin Update
Posted Jun 7th, 2012 By YPM Digital in Industry News, Search With | No CommentsA recent poll over at SEORoundTable.com has determined that 65% of over 1,000 respondents reported traffic losses thanks to the Google Penguin update back in April. For those of you unaware, Penguin is what Google’s major Web Spam update is popularly known as. Essentially it was an update to Google’s search algorithm that went after (and …
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Google’s April Updates: Bigger & Tiered Index, Document Ranking, Sitelink Changes & More
Posted May 9th, 2012 By YPM Digital in Industry News With | No CommentsIf it’s the first Friday of the month, it must be time for Google to share its latest list of search quality updates. And, like clockwork, Google didn’t disappoint today — the company has posted a list of 53 changes that affect search results. This list is particularly interesting because of all the upheaval happening …
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Mobile Devices Gain As Shopping Tools
Posted May 9th, 2012 By YPM Digital in Industry News With | No CommentsMore than three quarters (79%) of U.S. smartphone and tablet owners have used their devices for shopping-related activities, according to a first-quarter survey by Nielsen. The study showed smartphones are used more often than tablets for “on-the-go” activities. The difference was most pronounced when it came to locating a store, with 73% using phones compared …
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Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Posted May 9th, 2012 By YPM Digital in Industry News With | No CommentsThe findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews. Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business. Read …
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comScore Releases March 2012 U.S. Search Engine Rankings
Posted May 9th, 2012 By YPM Digital in Industry News With | No CommentscomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 66.4 percent of search queries conducted. Read More…
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Searching to Expand Your Email List?
Posted May 1st, 2012 By YPM Digital in Search, YPM Blog With | No CommentsEmail marketers and search advertisers unite! It appears email sign ups have made their way into Google’s sponsored ads. In the perpetual quest to improve the value of paid search real estate (for both user and advertiser), Google is testing the inclusion of a “Sign-up” box within search results. When performing a branded search, users may discover a sign-up form enabling them to “Get Offers” from the advertiser by providing their email address. Read More
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When the Sum is Greater than the Equal of Its Parts
Posted Feb 17th, 2012 By YPM Digital in Media, YPM Blog With | No CommentsAs part of YPM’s annual Kick Off meeting, the entire company convenes to join forces with skill, strategy and precision, working towards an ultimate goal…much like the daily commitment of the YPM team itself. Read More
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Search + Social…Just a Matter of Time
Posted Feb 8th, 2012 By YPM Digital in Media, Search, Social, YPM Blog With | No CommentsIt’s been clear for some time that Google’s greatest rival was never going to be Yahoo, Bing or the combination thereof. Instead, the explosion of consumer generated content where the user IS the product is the greatest threat to even a behemoth such as Google. Enter Facebook. Read More
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