comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 67 percent of search queries conducted, followed by Microsoft Sites with 16.5 percent.
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comScore Releases January 2013 U.S. Search Engine Rankings
Posted Feb 20th, 2013 By YPM Digital in Industry News With | No Comments -
Selling Siri
Posted Feb 8th, 2013 By YPM Digital in YPM Blog With | No CommentsThe latest Apple release of its mobile operating system iOS 6.1 comes with a glimpse of what may be the (inevitable) beginning of Siri, the personal assistant turned Siri, the sales assistant. With this latest update, iPhone users may now command Siri to “Buy movie tickets” which then prompts the Fandango app to complete the purchase. Users may command a specific movie launching times, nearest theaters and complete the purchase through Fandango. Read More
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“(not provided)”, “unavailable” and growing
Posted Feb 4th, 2013 By YPM Digital in Search, YPM Blog With | No CommentsRecent research is reporting the rise of the amount of traffic and thus keyword data which is falling into Google’s (not provided) bucket appearing within the Google Analytics tool. Keyword data has long since been a critical factor for marketers who focus on understanding how users find and engage with their websites through organic (i.e. non-paid) search traffic and thus work to improve the quality of their website’s experience. Read More
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