Over the past week we have seen the devastating and breathtaking events take place across the Eastern seaboard. What was also witnessed throughout the storm was the leveraged use of social media as an invaluable tool to keep people connected and allow local authorities to communicate emergency response information. Read More
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Social Media’s Power When There Is None
Posted Nov 9th, 2012 By YPM Digital in Media, Social, YPM Blog With | No Comments -
comScore Releases September 2012 U.S. Search Engine Rankings
Posted Nov 1st, 2012 By YPM Digital in Industry News With | No CommentscomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 66.7 percent of search queries conducted.
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Why It’s Called “Earned” Media….
Posted Nov 1st, 2012 By YPM Digital in Media, YPM Blog With | No CommentsGoogle’s algorithm changes earlier this year and last (Panda and Penguin) left many marketers and businesses in a tail spin. Thinking they had it all figured out with SEO tactics which landed their websites on page one, they felt confident in their rankings and traffic for long tail terms and maybe even some head terms. Read More
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