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  • Google’s April Updates: Bigger & Tiered Index, Document Ranking, Sitelink Changes & More

    Posted May 9th, 2012 By in Industry News With | No Comments

    If it’s the first Friday of the month, it must be time for Google to share its latest list of search quality updates. And, like clockwork, Google didn’t disappoint today — the company has posted a list of 53 changes that affect search results. This list is particularly interesting because of all the upheaval happening …

  • Mobile Devices Gain As Shopping Tools

    Posted May 9th, 2012 By in Industry News With | No Comments

    More than three quarters (79%) of U.S. smartphone and tablet owners have used their devices for shopping-related activities, according to a first-quarter survey by Nielsen. The study showed smartphones are used more often than tablets for “on-the-go” activities. The difference was most pronounced when it came to locating a store, with 73% using phones compared …

  • Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations

    Posted May 9th, 2012 By in Industry News With | No Comments

    The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews. Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business. Read …

  • comScore Releases March 2012 U.S. Search Engine Rankings

    Posted May 9th, 2012 By in Industry News With | No Comments

    comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 66.4 percent of search queries conducted. Read More…

  • Searching to Expand Your Email List?

    Posted May 1st, 2012 By in Search, YPM Blog With | No Comments

    Email marketers and search advertisers unite! It appears email sign ups have made their way into Google’s sponsored ads. In the perpetual quest to improve the value of paid search real estate (for both user and advertiser), Google is testing the inclusion of a “Sign-up” box within search results. When performing a branded search, users may discover a sign-up form enabling them to “Get Offers” from the advertiser by providing their email address. Read More

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