Those keeping tabs on the digital space have been hearing about “The Year of Mobile” since around 2005 – the forever promise by digital prognosticators that this would be the breakthrough year for mobile. Fast forward 6 (going on 7) years later, mobile’s growth continues to skyrocket and the booming tablet market is heating up as well. Read More
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The Year of
Posted Sep 14th, 2011 By YPM Digital in Mobile, YPM Blog With | No CommentsMobilethe Small Screen -
Trite but True: Content Reigns King
Posted Sep 1st, 2011 By YPM Digital in Social With | No CommentsWebsites, whitepapers, podcasts, profiles, press releases, emails, blogs, mentions, citations, Tweets, tags, images, video… the list of digital content goes on and on and on. While the heightened focus appears to be on snippets of information in the neighborhood of 140 characters or less, well-developed and well-placed content remains central to building a brand’s visibility and credibility online. Why? Read More
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