Call tracking has long been criticized by Local SEOs and others as violating the sanctity of what Localeze’s Gib Olander has called the “NAP” (name, address and phone number) — the central currency of all local business listings. The concern was and is that the rented tracking numbers (metered phone numbers) would be crawled or …

Google’s Click to Call program has been a huge success. About a year ago Google reported that it had 500,000 advertisers using Click to Call. (That number was repeated again today in a blog post.) And last year former Google Product SVP Jonathan Rosenberg said “Click-to-Call ads are generating millions of calls every month.” Read …

After quietly testing in Brazil, Spanish-speaking Latin America, Spain, and Portugal, Google will roll out a new algorithm globally that gives more weight to landing page quality when it comes to AdWords Quality Score. This means ads with landing pages that Google deems to be most relevant to the query will be able to rank …

Today Google launched a paid version of Google Analytics that processes higher volumes of page views and provides additional support. The general feature set and user experience remain the fundamentally the same as the standard product. This comes as an important addition to the enterprise set of tools that Google offers. The new version audience …

RESTON, VA, October 5, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung …