The entire digital marketing world is quickly converging on mobile — and for good reason. But that reason will ultimately have less to do with avian projectiles and porcine targets, and more to do with mobile’s growing impact on how and why people buy what they buy. That’s because the mobile phone is quickly becoming …

After several months of anticipation Facebook is launching its second deals program: Social Deals. The new effort more closely resembles Groupon-style daily deals, with several twists. The original “Facebook Deals” is now being called “check-in deals” to distinguish it from the new program. Read More…

For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable? In general, companies have crunched the numbers and chosen shareholder profits over a sufficient commitment to invest in greater social responsibility. In terms of traditional accounting and the legal requirements of corporations, …