For those who believe that mobile search is just done by users “on the go,” guess again. A series of research reports and findings have come out over the past couple of weeks that show heavy smartphone and mobile search use also happens at home and even while other devices are being used, such as …
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Mobile Search Use Stats: Big At Home, When Watching TV, While Running Errands
Posted Mar 24th, 2011 By YPM Digital in Industry News With | No Comments -
5 Paid Search Marketing Myths Explained In Simple Terms
Posted Mar 24th, 2011 By YPM Digital in Industry News With | No CommentsThe industry is laden with silly and many times nonsensical paid search marketing myths. Some myths are insidious and can cost advertisers a fortune without them realizing it. Read More…
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Children’s Consumption of Digital Media On The Rise
Posted Mar 24th, 2011 By YPM Digital in Industry News With | No CommentsAbout 80% of children between the ages of 0 and 5 who use the Internet in the United States do so on at least a weekly basis, according to a report released Monday from education non-profit organizations Joan Ganz Cooney Center and Sesame Workshop. The report, which was assembled using data from seven recent studies, …
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Hitwise, comScore Show New Highs For Bing
Posted Mar 24th, 2011 By YPM Digital in Industry News With | No CommentsHitwise reported new search market-share numbers yesterday and this morning financial analysts are offering an early peak at comScore’s February search share numbers. Read More…
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Online Research A Significant Part Of Consumer Buying
Posted Mar 24th, 2011 By YPM Digital in Industry News With | No CommentsAccording to a new study, “Inside the Buy,” by the AMP Agency, to determine what’s behind consumer’s shopping behaviors, just 3% of consumers say they are loyal to a particular brand and never buy anything else. The study considered digital behaviors in five leading consumer categories: baby products, consumer electronics, food and beverage, health and …
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Yellow Pages – A Relic of the Past or the Future of Advertising
Posted Mar 23rd, 2011 By YPM Digital in Industry Data With | No CommentsWhile many people talk about the decline of Yellow Pages, the functionality provided by Yellow Pages is actually seen by advertisers, agencies, and other media as the “future” of advertising. Too few people understand this. Too many people assume that just because Yellow Pages have been around for so long they must be becoming irrelevant. Yet nothing could be further from the truth. The needs of businesses and consumers have not changed. Yellow Pages continue to offer advertisers and consumers one of the most efficient ways of communicating and obtaining information about businesses that help consumers in their shopping decisions.
Download the article here – A Relic of the Past or the Future of Advertising.pdf
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Rankings of Yellow Pages Headings
Posted Mar 23rd, 2011 By YPM Digital in Industry Data With | No CommentsThe Yellow Pages industry typically publishes rankings of headings based on the number of total references to each heading. While reference-based rankings are interesting, there are many other useful ways of comparing and ranking headings that help to emphasize the usage and value of the headings. These additional rankings can also be used as well to emphasize the highly targeted nature of Yellow Pages.
Download the article here – Rankings of YP Headings 2011.pdf
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