{"id":2466,"date":"2012-10-02T10:22:36","date_gmt":"2012-10-02T17:22:36","guid":{"rendered":"http:\/\/www.ypm.com\/?p=2466"},"modified":"2012-11-02T14:58:42","modified_gmt":"2012-11-02T21:58:42","slug":"the-hidden-benefits-of-google-authorship","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/the-hidden-benefits-of-google-authorship\/","title":{"rendered":"The Hidden Benefits of Google Authorship"},"content":{"rendered":"<p><a href=\"http:\/\/creative.ypm.com\/corp\/the-hidden-benefits-of-google-authorship\/google-authorship\/\" rel=\"attachment wp-att-2467\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2467 colorbox-2466\" title=\"Google-Authorship\" src=\"http:\/\/creative.ypm.com\/corp\/wp-content\/uploads\/2012\/11\/Google-Authorship-300x143.jpg\" alt=\"Google Authorship\" width=\"300\" height=\"143\" srcset=\"http:\/\/creative.ypm.com\/corp\/wp-content\/uploads\/2012\/11\/Google-Authorship-300x143.jpg 300w, http:\/\/creative.ypm.com\/corp\/wp-content\/uploads\/2012\/11\/Google-Authorship.jpg 490w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>If you&#8217;ve been putting off setting yourself up as a content author utilizing your Google+ profile, this might just push you into doing it today.<\/p>\n<p>From\u00a0<a rel=\"nofollow\" href=\"http:\/\/searchengineland.com\">SearchEngineLand.com<\/a>:<\/p>\n<p>Google has confirmed that there\u2019s a hidden benefit to having\u00a0<a rel=\"nofollow\" href=\"https:\/\/plus.google.com\/authorship\">authorship status<\/a>: If a user returns to the search results after reading an author-tagged search result for a certain period of time, Google will add three additional links to similar articles from the same author below the originally clicked link.<\/p>\n<p><em>Say what?<\/em><\/p>\n<p>A couple visuals will help explain what this is, so follow along.<\/p>\n<p><a rel=\"nofollow\" href=\"http:\/\/searchengineland.com\/google-confirms-hidden-benefit-of-authorship-134526\">Read more on Search Engine Land&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve been putting off setting yourself up as a content author utilizing your Google+ profile, this might just push you into doing it today. From\u00a0SearchEngineLand.com: Google has confirmed that there\u2019s a hidden benefit to having\u00a0authorship status: If a user returns to the search results after reading an author-tagged search result for a certain period &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19,25,26],"tags":[],"class_list":["post-2466","post","type-post","status-publish","format-standard","hentry","category-industry-news","category-search","category-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Hidden Benefits of Google Authorship<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hidden Benefits of Google Authorship\" \/>\n<meta property=\"og:description\" content=\"If you&#8217;ve been putting off setting yourself up as a content author utilizing your Google+ profile, this might just push you into doing it today. From\u00a0SearchEngineLand.com: Google has confirmed that there\u2019s a hidden benefit to having\u00a0authorship status: If a user returns to the search results after reading an author-tagged search result for a certain period ...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/creative.ypm.com\/corp\/the-hidden-benefits-of-google-authorship\/\" \/>\n<meta property=\"og:site_name\" content=\"YPM, Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-02T17:22:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-11-02T21:58:42+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/creative.ypm.com\/corp\/wp-content\/uploads\/2012\/11\/Google-Authorship-300x143.jpg\" \/>\n<meta name=\"author\" content=\"YPM Digital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"YPM Digital\" \/>\n<script type=\"application\/ld+json\" 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