{"id":2353,"date":"2012-05-09T15:51:07","date_gmt":"2012-05-09T22:51:07","guid":{"rendered":"http:\/\/www.ypm.com\/?p=2353"},"modified":"2012-05-09T15:51:07","modified_gmt":"2012-05-09T22:51:07","slug":"study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations\/","title":{"rendered":"Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations"},"content":{"rendered":"<div class=\"page_w\">\n<p>The findings of this year\u2019s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews.<\/p>\n<p>Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.<\/p>\n<p><a rel=\"nofollow\" href=\"http:\/\/searchengineland.com\/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152\" target=\"_blank\">Read More&#8230;<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The findings of this year\u2019s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews. Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business. Read &#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2353","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations\" \/>\n<meta property=\"og:description\" content=\"The findings of this year\u2019s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews. Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business. 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