{"id":2307,"date":"2012-05-01T17:01:08","date_gmt":"2012-05-02T00:01:08","guid":{"rendered":"http:\/\/www.ypm.com\/?p=2307"},"modified":"2012-11-02T10:44:23","modified_gmt":"2012-11-02T17:44:23","slug":"searching-to-expand-your-email-list","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/searching-to-expand-your-email-list\/","title":{"rendered":"Searching to Expand Your Email List?"},"content":{"rendered":"
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Email marketers and search advertisers unite! It appears email sign ups have made their way into Google\u2019s sponsored ads.<\/p>\n

In the perpetual quest to improve the value of paid search real estate (for both user and advertiser), Google is testing the inclusion of a \u201cSign-up\u201d box within search results. When performing a branded search, users may discover a sign-up form enabling them to \u201cGet Offers\u201d from the advertiser by providing their email address.<\/p>\n

At first it appeared this would only be displayed for users logged into their Gmail account which would then populate the Gmail address, thus making it one click away from collecting an email address:<\/p>\n

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A click on \u201cPrivacy Policy\u201d advises the user what will happen when they hit \u201cSubmit\u201d:<\/p>\n

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Although this was originally thought to be limited to users logged into their Google account, it appears the form is displayed even if you are not logged in:<\/p>\n

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…and will still allow you to complete a submission:<\/p>\n

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Further, the test does not seem to have found its way yet to the small screen:<\/p>\n

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As with all things Google, this raises several questions for advertisers and users alike:<\/p>\n

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