{"id":2273,"date":"2011-12-06T17:46:37","date_gmt":"2011-12-07T00:46:37","guid":{"rendered":"http:\/\/www.ypm.com\/?p=2273"},"modified":"2011-12-06T17:48:07","modified_gmt":"2011-12-07T00:48:07","slug":"online-shoppers-2011","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/online-shoppers-2011\/","title":{"rendered":"Online Shoppers 2011"},"content":{"rendered":"
\n

The Internet has emerged as a new marketplace and a primary medium for reaching and influencing consumers. Consumers are increasing the number of purchases they make directly through the Internet. Which consumers use the Internet to make online purchases? This paper reviews data from Simmons (Spring 2011) to identify the key demographic characteristics of those most likely to make purchases online.<\/p>\n<\/div>\n

Download the article here – Online Shoppers 2011<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\n

The Internet has emerged as a new marketplace and a primary medium for reaching and influencing consumers. Consumers are increasing the number of purchases they make directly through the Internet. Which consumers use the Internet to make online purchases? This paper reviews data from Simmons (Spring 2011) to identify the key demographic characteristics of those most likely to make purchases online.<\/p>\n<\/div>\n

Download the article here – Online Shoppers 2011<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2273","post","type-post","status-publish","format-standard","hentry","category-industry-data"],"yoast_head":"\nOnline Shoppers 2011<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Shoppers 2011\" \/>\n<meta property=\"og:description\" content=\"The Internet has emerged as a new marketplace and a primary medium for reaching and influencing consumers. 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