{"id":2191,"date":"2011-10-05T15:34:51","date_gmt":"2011-10-05T22:34:51","guid":{"rendered":"http:\/\/www.ypm.com\/?p=2191"},"modified":"2011-10-05T15:59:01","modified_gmt":"2011-10-05T22:59:01","slug":"google-tweaks-adwords-to-give-landing-page-quality-more-weight","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/google-tweaks-adwords-to-give-landing-page-quality-more-weight\/","title":{"rendered":"Google Tweaks AdWords To Give Landing Page Quality More Weight"},"content":{"rendered":"<p>After quietly testing in Brazil, Spanish-speaking Latin America, Spain, and Portugal, Google will roll out a new algorithm globally that gives more weight to landing page quality when it comes to AdWords Quality Score. This means ads with landing pages that Google deems to be most relevant to the query will be able to rank higher for lower cost-per-click bids.<\/p>\n<p><a rel=\"nofollow\" href=\"http:\/\/searchengineland.com\/google-tweaks-adwords-to-give-landing-page-quality-more-weight-95488\" target=\"_blank\">Read More&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After quietly testing in Brazil, Spanish-speaking Latin America, Spain, and Portugal, Google will roll out a new algorithm globally that gives more weight to landing page quality when it comes to AdWords Quality Score. This means ads with landing pages that Google deems to be most relevant to the query will be able to rank &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2191","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Tweaks AdWords To Give Landing Page Quality More Weight<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tweaks AdWords To Give Landing Page Quality More Weight\" \/>\n<meta property=\"og:description\" content=\"After quietly testing in Brazil, Spanish-speaking Latin America, Spain, and Portugal, Google will roll out a new algorithm globally that gives more weight to landing page quality when it comes to AdWords Quality Score. This means ads with landing pages that Google deems to be most relevant to the query will be able to rank ...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/creative.ypm.com\/corp\/google-tweaks-adwords-to-give-landing-page-quality-more-weight\/\" \/>\n<meta property=\"og:site_name\" content=\"YPM, Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-05T22:34:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-10-05T22:59:01+00:00\" \/>\n<meta name=\"author\" content=\"YPM Digital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"YPM Digital\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/google-tweaks-adwords-to-give-landing-page-quality-more-weight\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/google-tweaks-adwords-to-give-landing-page-quality-more-weight\/\"},\"author\":{\"name\":\"YPM Digital\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/7a7b42e94b00e8e0d2ce89ce14d38894\"},\"headline\":\"Google Tweaks AdWords To Give Landing Page Quality More Weight\",\"datePublished\":\"2011-10-05T22:34:51+00:00\",\"dateModified\":\"2011-10-05T22:59:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/google-tweaks-adwords-to-give-landing-page-quality-more-weight\/\"},\"wordCount\":72,\"articleSection\":[\"Industry News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/google-tweaks-adwords-to-give-landing-page-quality-more-weight\/\",\"url\":\"http:\/\/creative.ypm.com\/corp\/google-tweaks-adwords-to-give-landing-page-quality-more-weight\/\",\"name\":\"Google Tweaks AdWords To Give Landing Page Quality More Weight\",\"isPartOf\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/#website\"},\"datePublished\":\"2011-10-05T22:34:51+00:00\",\"dateModified\":\"2011-10-05T22:59:01+00:00\",\"author\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/7a7b42e94b00e8e0d2ce89ce14d38894\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/creative.ypm.com\/corp\/google-tweaks-adwords-to-give-landing-page-quality-more-weight\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#website\",\"url\":\"http:\/\/creative.ypm.com\/corp\/\",\"name\":\"YPM, Inc.\",\"description\":\"National Yellow Pages | Digital Media Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/creative.ypm.com\/corp\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/7a7b42e94b00e8e0d2ce89ce14d38894\",\"name\":\"YPM Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/93457f1ece498d8f17b2801ba95583c7ace915d8fe7d2a18c30c5a960b845804?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/93457f1ece498d8f17b2801ba95583c7ace915d8fe7d2a18c30c5a960b845804?s=96&d=mm&r=g\",\"caption\":\"YPM Digital\"},\"url\":\"http:\/\/creative.ypm.com\/corp\/author\/hbui\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Tweaks AdWords To Give Landing Page Quality More Weight","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Google Tweaks AdWords To Give Landing Page Quality More Weight","og_description":"After quietly testing in Brazil, Spanish-speaking Latin America, Spain, and Portugal, Google will roll out a new algorithm globally that gives more weight to landing page quality when it comes to AdWords Quality Score. 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