{"id":2167,"date":"2011-10-05T15:15:01","date_gmt":"2011-10-05T22:15:01","guid":{"rendered":"http:\/\/www.ypm.com\/?p=2167"},"modified":"2011-10-05T16:01:09","modified_gmt":"2011-10-05T23:01:09","slug":"the-importance-of-ad-content","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/the-importance-of-ad-content\/","title":{"rendered":"The Importance of Ad Content"},"content":{"rendered":"<div class=\"page_w\">\n<p>It has been noted in previous studies that ad content is truly king, i.e., ads with great content receive disproportionately greater numbers of calls than other ads. Statistical regressions based on quantifiable factors such as ad size, ad position, color, and market size only account for about 30-40% of variation in call responses &#8211; the remainder being due to the content inside the ads. Metered ad results frequently show one ad receiving two to ten times more calls than other ads of the same size in the same heading and directory.<\/p>\n<div>\n<p>Download the article here &#8211; <a href='http:\/\/creative.ypm.com\/corp\/wp-content\/uploads\/2011\/10\/The-Importance-of-Ad-Content-September-2011.pdf' target=\"_blank\">The Importance of Ad Content &#8211; September 2011<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"page_w\">\n<p>It has been noted in previous studies that ad content is truly king, i.e., ads with great content receive disproportionately greater numbers of calls than other ads. Statistical regressions based on quantifiable factors such as ad size, ad position, color, and market size only account for about 30-40% of variation in call responses &#8211; the remainder being due to the content inside the ads. Metered ad results frequently show one ad receiving two to ten times more calls than other ads of the same size in the same heading and directory.<\/p>\n<div>\n<p>Download the article here &#8211; <a href='http:\/\/creative.ypm.com\/corp\/wp-content\/uploads\/2011\/10\/The-Importance-of-Ad-Content-September-2011.pdf' target=\"_blank\">The Importance of Ad Content &#8211; September 2011<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2167","post","type-post","status-publish","format-standard","hentry","category-industry-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Importance of Ad Content<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Ad Content\" \/>\n<meta property=\"og:description\" content=\"It has been noted in previous studies that ad content is truly king, i.e., ads with great content receive disproportionately greater numbers of calls than other ads. Statistical regressions based on quantifiable factors such as ad size, ad position, color, and market size only account for about 30-40% of variation in call responses - the remainder being due to the content inside the ads. Metered ad results frequently show one ad receiving two to ten times more calls than other ads of the same size in the same heading and directory.  Download the article here - The Importance of Ad Content - September 2011\" \/>\n<meta property=\"og:url\" content=\"http:\/\/creative.ypm.com\/corp\/the-importance-of-ad-content\/\" \/>\n<meta property=\"og:site_name\" content=\"YPM, Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-05T22:15:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-10-05T23:01:09+00:00\" \/>\n<meta name=\"author\" content=\"YPM Digital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"YPM Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/the-importance-of-ad-content\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/the-importance-of-ad-content\/\"},\"author\":{\"name\":\"YPM Digital\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/7a7b42e94b00e8e0d2ce89ce14d38894\"},\"headline\":\"The Importance of Ad Content\",\"datePublished\":\"2011-10-05T22:15:01+00:00\",\"dateModified\":\"2011-10-05T23:01:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/the-importance-of-ad-content\/\"},\"wordCount\":109,\"articleSection\":[\"Industry Data\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/the-importance-of-ad-content\/\",\"url\":\"http:\/\/creative.ypm.com\/corp\/the-importance-of-ad-content\/\",\"name\":\"The Importance of Ad Content\",\"isPartOf\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/#website\"},\"datePublished\":\"2011-10-05T22:15:01+00:00\",\"dateModified\":\"2011-10-05T23:01:09+00:00\",\"author\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/7a7b42e94b00e8e0d2ce89ce14d38894\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/creative.ypm.com\/corp\/the-importance-of-ad-content\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#website\",\"url\":\"http:\/\/creative.ypm.com\/corp\/\",\"name\":\"YPM, Inc.\",\"description\":\"National Yellow Pages | Digital Media Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/creative.ypm.com\/corp\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/7a7b42e94b00e8e0d2ce89ce14d38894\",\"name\":\"YPM Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/93457f1ece498d8f17b2801ba95583c7ace915d8fe7d2a18c30c5a960b845804?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/93457f1ece498d8f17b2801ba95583c7ace915d8fe7d2a18c30c5a960b845804?s=96&d=mm&r=g\",\"caption\":\"YPM Digital\"},\"url\":\"http:\/\/creative.ypm.com\/corp\/author\/hbui\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Importance of Ad Content","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"The Importance of Ad Content","og_description":"It has been noted in previous studies that ad content is truly king, i.e., ads with great content receive disproportionately greater numbers of calls than other ads. Statistical regressions based on quantifiable factors such as ad size, ad position, color, and market size only account for about 30-40% of variation in call responses - the remainder being due to the content inside the ads. Metered ad results frequently show one ad receiving two to ten times more calls than other ads of the same size in the same heading and directory.  Download the article here - The Importance of Ad Content - September 2011","og_url":"http:\/\/creative.ypm.com\/corp\/the-importance-of-ad-content\/","og_site_name":"YPM, Inc.","article_published_time":"2011-10-05T22:15:01+00:00","article_modified_time":"2011-10-05T23:01:09+00:00","author":"YPM Digital","twitter_misc":{"Written by":"YPM Digital","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/creative.ypm.com\/corp\/the-importance-of-ad-content\/#article","isPartOf":{"@id":"http:\/\/creative.ypm.com\/corp\/the-importance-of-ad-content\/"},"author":{"name":"YPM Digital","@id":"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/7a7b42e94b00e8e0d2ce89ce14d38894"},"headline":"The Importance of Ad Content","datePublished":"2011-10-05T22:15:01+00:00","dateModified":"2011-10-05T23:01:09+00:00","mainEntityOfPage":{"@id":"http:\/\/creative.ypm.com\/corp\/the-importance-of-ad-content\/"},"wordCount":109,"articleSection":["Industry Data"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/creative.ypm.com\/corp\/the-importance-of-ad-content\/","url":"http:\/\/creative.ypm.com\/corp\/the-importance-of-ad-content\/","name":"The Importance of Ad Content","isPartOf":{"@id":"http:\/\/creative.ypm.com\/corp\/#website"},"datePublished":"2011-10-05T22:15:01+00:00","dateModified":"2011-10-05T23:01:09+00:00","author":{"@id":"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/7a7b42e94b00e8e0d2ce89ce14d38894"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/creative.ypm.com\/corp\/the-importance-of-ad-content\/"]}]},{"@type":"WebSite","@id":"http:\/\/creative.ypm.com\/corp\/#website","url":"http:\/\/creative.ypm.com\/corp\/","name":"YPM, Inc.","description":"National Yellow Pages | Digital Media Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/creative.ypm.com\/corp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/7a7b42e94b00e8e0d2ce89ce14d38894","name":"YPM Digital","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/93457f1ece498d8f17b2801ba95583c7ace915d8fe7d2a18c30c5a960b845804?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/93457f1ece498d8f17b2801ba95583c7ace915d8fe7d2a18c30c5a960b845804?s=96&d=mm&r=g","caption":"YPM Digital"},"url":"http:\/\/creative.ypm.com\/corp\/author\/hbui\/"}]}},"_links":{"self":[{"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/posts\/2167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/comments?post=2167"}],"version-history":[{"count":6,"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/posts\/2167\/revisions"}],"predecessor-version":[{"id":2203,"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/posts\/2167\/revisions\/2203"}],"wp:attachment":[{"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/media?parent=2167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/categories?post=2167"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/tags?post=2167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}