{"id":1883,"date":"2011-07-13T16:02:11","date_gmt":"2011-07-13T23:02:11","guid":{"rendered":"http:\/\/www.ypm.com\/?p=1883"},"modified":"2011-07-13T16:02:11","modified_gmt":"2011-07-13T23:02:11","slug":"facebook-vs-google-the-battle-for-local-smbs-ad-dollars","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/facebook-vs-google-the-battle-for-local-smbs-ad-dollars\/","title":{"rendered":"Facebook vs. Google &#8211; The Battle for Local SMBs&#8217; Ad Dollars"},"content":{"rendered":"<div class=\"page_w\">\n<p>Small to mid-sized businesses (SMBs) represent 99.7 percent of all employer firms in the U.S. and are responsible for 23.6 percent of local ad expenditures. Yet SMBs only accounted for 14.1 percent of total online ad spending last year, according to BIA\/Kelsey. To date, no new media (defined as Internet-enabled) company has been able to engage a large share of this market as paying customers.<\/p>\n<\/div>\n<p><a rel=\"nofollow\" href=\"http:\/\/www.clickz.com\/clickz\/column\/2082318\/facebook-vs-google-battle-local-smbs-dollars\" target=\"blank\">Read More&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small to mid-sized businesses (SMBs) represent 99.7 percent of all employer firms in the U.S. and are responsible for 23.6 percent of local ad expenditures. Yet SMBs only accounted for 14.1 percent of total online ad spending last year, according to BIA\/Kelsey. To date, no new media (defined as Internet-enabled) company has been able to &#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1883","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook vs. Google - The Battle for Local SMBs&#039; Ad Dollars<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook vs. Google - The Battle for Local SMBs&#039; Ad Dollars\" \/>\n<meta property=\"og:description\" content=\"Small to mid-sized businesses (SMBs) represent 99.7 percent of all employer firms in the U.S. and are responsible for 23.6 percent of local ad expenditures. Yet SMBs only accounted for 14.1 percent of total online ad spending last year, according to BIA\/Kelsey. To date, no new media (defined as Internet-enabled) company has been able to ...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/creative.ypm.com\/corp\/facebook-vs-google-the-battle-for-local-smbs-ad-dollars\/\" \/>\n<meta property=\"og:site_name\" content=\"YPM, Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-13T23:02:11+00:00\" \/>\n<meta name=\"author\" content=\"YPM Digital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"YPM Digital\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/facebook-vs-google-the-battle-for-local-smbs-ad-dollars\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/facebook-vs-google-the-battle-for-local-smbs-ad-dollars\/\"},\"author\":{\"name\":\"YPM Digital\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/bd8f27322f675e4adedff2e5744eefa6\"},\"headline\":\"Facebook vs. Google &#8211; The Battle for Local SMBs&#8217; Ad Dollars\",\"datePublished\":\"2011-07-13T23:02:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/facebook-vs-google-the-battle-for-local-smbs-ad-dollars\/\"},\"wordCount\":77,\"articleSection\":[\"Industry News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/facebook-vs-google-the-battle-for-local-smbs-ad-dollars\/\",\"url\":\"http:\/\/creative.ypm.com\/corp\/facebook-vs-google-the-battle-for-local-smbs-ad-dollars\/\",\"name\":\"Facebook vs. Google - The Battle for Local SMBs' Ad Dollars\",\"isPartOf\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/#website\"},\"datePublished\":\"2011-07-13T23:02:11+00:00\",\"author\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/bd8f27322f675e4adedff2e5744eefa6\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/creative.ypm.com\/corp\/facebook-vs-google-the-battle-for-local-smbs-ad-dollars\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#website\",\"url\":\"http:\/\/creative.ypm.com\/corp\/\",\"name\":\"YPM, Inc.\",\"description\":\"National Yellow Pages | Digital Media Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/creative.ypm.com\/corp\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/bd8f27322f675e4adedff2e5744eefa6\",\"name\":\"YPM Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/179b85e8241b1f41880339479813e4504ae1918155474b09787e1555d94743f6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/179b85e8241b1f41880339479813e4504ae1918155474b09787e1555d94743f6?s=96&d=mm&r=g\",\"caption\":\"YPM Digital\"},\"url\":\"http:\/\/creative.ypm.com\/corp\/author\/mile\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook vs. Google - The Battle for Local SMBs' Ad Dollars","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Facebook vs. Google - The Battle for Local SMBs' Ad Dollars","og_description":"Small to mid-sized businesses (SMBs) represent 99.7 percent of all employer firms in the U.S. and are responsible for 23.6 percent of local ad expenditures. 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