{"id":1873,"date":"2011-07-13T15:39:43","date_gmt":"2011-07-13T22:39:43","guid":{"rendered":"http:\/\/www.ypm.com\/?p=1873"},"modified":"2011-07-13T15:39:43","modified_gmt":"2011-07-13T22:39:43","slug":"national-advertisers-attracted-to-local-trends","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/national-advertisers-attracted-to-local-trends\/","title":{"rendered":"National Advertisers Attracted to Local Trends"},"content":{"rendered":"<div class=\"page_w\">\n<p>Some large national advertisers have tapped daily deal sites or mobile check-in services like Groupon and foursquare to take part in the hyperlocal ad market, but many see those options as primarily benefiting small local businesses that need them to get traffic in the door. Large brands do want in on the local action, though, research suggests.<\/p>\n<\/div>\n<p><a rel=\"nofollow\" href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1008470&#038;dsNav=Ntk:basic|National+Advertisers+Attracted+to+Local+Trends|1|,Rpp:25,Ro:-1\" target=\"blank\">Read More&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some large national advertisers have tapped daily deal sites or mobile check-in services like Groupon and foursquare to take part in the hyperlocal ad market, but many see those options as primarily benefiting small local businesses that need them to get traffic in the door. Large brands do want in on the local action, though, &#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1873","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>National Advertisers Attracted to Local Trends<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Advertisers Attracted to Local Trends\" \/>\n<meta property=\"og:description\" content=\"Some large national advertisers have tapped daily deal sites or mobile check-in services like Groupon and foursquare to take part in the hyperlocal ad market, but many see those options as primarily benefiting small local businesses that need them to get traffic in the door. Large brands do want in on the local action, though, ...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/creative.ypm.com\/corp\/national-advertisers-attracted-to-local-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"YPM, Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-13T22:39:43+00:00\" \/>\n<meta name=\"author\" content=\"cjakary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cjakary\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/national-advertisers-attracted-to-local-trends\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/national-advertisers-attracted-to-local-trends\/\"},\"author\":{\"name\":\"cjakary\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/93683e9a2e92f9faefe8ad2439c48b82\"},\"headline\":\"National Advertisers Attracted to Local Trends\",\"datePublished\":\"2011-07-13T22:39:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/national-advertisers-attracted-to-local-trends\/\"},\"wordCount\":65,\"articleSection\":[\"Industry News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/national-advertisers-attracted-to-local-trends\/\",\"url\":\"http:\/\/creative.ypm.com\/corp\/national-advertisers-attracted-to-local-trends\/\",\"name\":\"National Advertisers Attracted to Local Trends\",\"isPartOf\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/#website\"},\"datePublished\":\"2011-07-13T22:39:43+00:00\",\"author\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/93683e9a2e92f9faefe8ad2439c48b82\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/creative.ypm.com\/corp\/national-advertisers-attracted-to-local-trends\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#website\",\"url\":\"http:\/\/creative.ypm.com\/corp\/\",\"name\":\"YPM, Inc.\",\"description\":\"National Yellow Pages | Digital Media Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/creative.ypm.com\/corp\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/93683e9a2e92f9faefe8ad2439c48b82\",\"name\":\"cjakary\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3dec530c0d691e477b64fc561ad4312685a2494289d9babce91aedcce981769f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3dec530c0d691e477b64fc561ad4312685a2494289d9babce91aedcce981769f?s=96&d=mm&r=g\",\"caption\":\"cjakary\"},\"url\":\"http:\/\/creative.ypm.com\/corp\/author\/cjakary\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"National Advertisers Attracted to Local Trends","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"National Advertisers Attracted to Local Trends","og_description":"Some large national advertisers have tapped daily deal sites or mobile check-in services like Groupon and foursquare to take part in the hyperlocal ad market, but many see those options as primarily benefiting small local businesses that need them to get traffic in the door. 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