{"id":1860,"date":"2011-06-30T15:59:57","date_gmt":"2011-06-30T22:59:57","guid":{"rendered":"http:\/\/www.ypm.com\/?p=1860"},"modified":"2011-06-30T16:04:54","modified_gmt":"2011-06-30T23:04:54","slug":"2011-yellow-pages-metered-ad-study","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/2011-yellow-pages-metered-ad-study\/","title":{"rendered":"2011 Yellow Pages Metered Ad Study"},"content":{"rendered":"
\n

Advertisers 2011 Yellow Pages Metered Ad Study<\/b><\/p>\n

The 2011 Metered Ad study incorporates studies conducted with advertisers both locally by
\npublishers (AT&T, Supermedia, DexOne, Yellow Book, and Local Insight Media) and nationally
\nin cooperative efforts between CMRs, LSA, and publishers.
\nThe 2011 Metered Ad database contains over 300,000 separate advertiser studies (400,000
\nmeasured lines) conducted in the past 10 years. To insure relevancy to current markets, the 2011
\nStudy uses only ads that appeared in the past 2 to 4 years for all ad types. Approximately 2.5%
\nof studies were removed as outliers, which left roughly 200,000 ads and 250,000 measured
\nlines as the basis for this year\u2019s results.<\/p><\/div>\n

Download the article here – Yellow Pages Metered Ad Study 2011 General<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\n

Advertisers 2011 Yellow Pages Metered Ad Study<\/b><\/p>\n

The 2011 Metered Ad study incorporates studies conducted with advertisers both locally by
\npublishers (AT&T, Supermedia, DexOne, Yellow Book, and Local Insight Media) and nationally
\nin cooperative efforts between CMRs, LSA, and publishers.
\nThe 2011 Metered Ad database contains over 300,000 separate advertiser studies (400,000
\nmeasured lines) conducted in the past 10 years. To insure relevancy to current markets, the 2011
\nStudy uses only ads that appeared in the past 2 to 4 years for all ad types. Approximately 2.5%
\nof studies were removed as outliers, which left roughly 200,000 ads and 250,000 measured
\nlines as the basis for this year\u2019s results.<\/p><\/div>\n

Download the article here – Yellow Pages Metered Ad Study 2011 General<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1860","post","type-post","status-publish","format-standard","hentry","category-industry-data"],"yoast_head":"\n2011 Yellow Pages Metered Ad Study<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2011 Yellow Pages Metered Ad Study\" \/>\n<meta property=\"og:description\" content=\"Advertisers 2011 Yellow Pages Metered Ad Study The 2011 Metered Ad study incorporates studies conducted with advertisers both locally by publishers (AT&T, Supermedia, DexOne, Yellow Book, and Local Insight Media) and nationally in cooperative efforts between CMRs, LSA, and publishers. The 2011 Metered Ad database contains over 300,000 separate advertiser studies (400,000 measured lines) conducted in the past 10 years. To insure relevancy to current markets, the 2011 Study uses only ads that appeared in the past 2 to 4 years for all ad types. Approximately 2.5% of studies were removed as outliers, which left roughly 200,000 ads and 250,000 measured lines as the basis for this year\u2019s results. 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