{"id":1852,"date":"2011-06-30T15:14:13","date_gmt":"2011-06-30T22:14:13","guid":{"rendered":"http:\/\/www.ypm.com\/?p=1852"},"modified":"2011-06-30T16:09:38","modified_gmt":"2011-06-30T23:09:38","slug":"benefits-of-a-display-and-space-ad-bundle","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/benefits-of-a-display-and-space-ad-bundle\/","title":{"rendered":"Benefits of a Display and Space Ad Bundle"},"content":{"rendered":"<div class=\"page_w\">\n<p><b>Advertisers realize the full potential value from developed headings in Yellow Pages when they have both an incolumn ad and a display ad.<\/b><\/p>\n<p>Past call measurement studies showed that advertisers benefit most from Yellow Pages when they use a combination of a display ad and a space ad to reach different sets of consumers. This analysis has been updated using data from the 2011 Yellow Pages Metered Ad Study with similar, reinforcing results. Only data from 2009 and 2010 directories are used in this study to insure results reflect current market dynamics. There were 1,136 call measurement studies where advertisers purchased both display and space ads in the same heading in the past two year period. The results from the current data are almost identical to results obtained in previous years \u2013 verifying that the dynamics of Yellow Pages usage have not changed.<\/p>\n<\/div>\n<p>Download the article here &#8211; <a href='http:\/\/creative.ypm.com\/corp\/wp-content\/uploads\/2011\/06\/Benefits-of-a-Combined-Display-and-Space-Ad-Program-2011.pdf' target=\"_blank\">Benefits of a Combined Display and Space Ad Program 2011.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"page_w\">\n<p><b>Advertisers realize the full potential value from developed headings in Yellow Pages when they have both an incolumn ad and a display ad.<\/b><\/p>\n<p>Past call measurement studies showed that advertisers benefit most from Yellow Pages when they use a combination of a display ad and a space ad to reach different sets of consumers. This analysis has been updated using data from the 2011 Yellow Pages Metered Ad Study with similar, reinforcing results. Only data from 2009 and 2010 directories are used in this study to insure results reflect current market dynamics. There were 1,136 call measurement studies where advertisers purchased both display and space ads in the same heading in the past two year period. The results from the current data are almost identical to results obtained in previous years \u2013 verifying that the dynamics of Yellow Pages usage have not changed.<\/p>\n<\/div>\n<p>Download the article here &#8211; <a href='http:\/\/creative.ypm.com\/corp\/wp-content\/uploads\/2011\/06\/Benefits-of-a-Combined-Display-and-Space-Ad-Program-2011.pdf' target=\"_blank\">Benefits of a Combined Display and Space Ad Program 2011.pdf<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1852","post","type-post","status-publish","format-standard","hentry","category-industry-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benefits of a Display and Space Ad Bundle<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of a Display and Space Ad Bundle\" \/>\n<meta property=\"og:description\" content=\"Advertisers realize the full potential value from developed headings in Yellow Pages when they have both an incolumn ad and a display ad. Past call measurement studies showed that advertisers benefit most from Yellow Pages when they use a combination of a display ad and a space ad to reach different sets of consumers. This analysis has been updated using data from the 2011 Yellow Pages Metered Ad Study with similar, reinforcing results. Only data from 2009 and 2010 directories are used in this study to insure results reflect current market dynamics. There were 1,136 call measurement studies where advertisers purchased both display and space ads in the same heading in the past two year period. The results from the current data are almost identical to results obtained in previous years \u2013 verifying that the dynamics of Yellow Pages usage have not changed.  Download the article here - Benefits of a Combined Display and Space Ad Program 2011.pdf\" \/>\n<meta property=\"og:url\" content=\"http:\/\/creative.ypm.com\/corp\/benefits-of-a-display-and-space-ad-bundle\/\" \/>\n<meta property=\"og:site_name\" content=\"YPM, Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-30T22:14:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-06-30T23:09:38+00:00\" \/>\n<meta name=\"author\" content=\"YPM Digital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"YPM Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/benefits-of-a-display-and-space-ad-bundle\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/benefits-of-a-display-and-space-ad-bundle\/\"},\"author\":{\"name\":\"YPM Digital\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/bd8f27322f675e4adedff2e5744eefa6\"},\"headline\":\"Benefits of a Display and Space Ad Bundle\",\"datePublished\":\"2011-06-30T22:14:13+00:00\",\"dateModified\":\"2011-06-30T23:09:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/benefits-of-a-display-and-space-ad-bundle\/\"},\"wordCount\":161,\"articleSection\":[\"Industry Data\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/benefits-of-a-display-and-space-ad-bundle\/\",\"url\":\"http:\/\/creative.ypm.com\/corp\/benefits-of-a-display-and-space-ad-bundle\/\",\"name\":\"Benefits of a Display and Space Ad Bundle\",\"isPartOf\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/#website\"},\"datePublished\":\"2011-06-30T22:14:13+00:00\",\"dateModified\":\"2011-06-30T23:09:38+00:00\",\"author\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/bd8f27322f675e4adedff2e5744eefa6\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/creative.ypm.com\/corp\/benefits-of-a-display-and-space-ad-bundle\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#website\",\"url\":\"http:\/\/creative.ypm.com\/corp\/\",\"name\":\"YPM, Inc.\",\"description\":\"National Yellow Pages | Digital Media Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/creative.ypm.com\/corp\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/bd8f27322f675e4adedff2e5744eefa6\",\"name\":\"YPM Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/179b85e8241b1f41880339479813e4504ae1918155474b09787e1555d94743f6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/179b85e8241b1f41880339479813e4504ae1918155474b09787e1555d94743f6?s=96&d=mm&r=g\",\"caption\":\"YPM Digital\"},\"url\":\"http:\/\/creative.ypm.com\/corp\/author\/mile\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Benefits of a Display and Space Ad Bundle","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Benefits of a Display and Space Ad Bundle","og_description":"Advertisers realize the full potential value from developed headings in Yellow Pages when they have both an incolumn ad and a display ad. 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