{"id":1570,"date":"2011-04-29T09:35:51","date_gmt":"2011-04-29T16:35:51","guid":{"rendered":"http:\/\/www.ypm.com\/?p=1570"},"modified":"2011-05-13T10:52:50","modified_gmt":"2011-05-13T17:52:50","slug":"soon-all-shoppers-will-be-mobile-shoppers","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/soon-all-shoppers-will-be-mobile-shoppers\/","title":{"rendered":"Soon All Shoppers Will Be Mobile Shoppers"},"content":{"rendered":"
\n

The entire digital marketing world is quickly converging on mobile — and for good reason. But that reason will ultimately have less to do with avian projectiles and porcine targets, and more to do with mobile’s growing impact on how and why people buy what they buy.<\/p>\n

That’s because the mobile phone is quickly becoming Americans’ favorite shopping partner.\n<\/p>\n<\/div>\n

Read More…<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The entire digital marketing world is quickly converging on mobile — and for good reason. But that reason will ultimately have less to do with avian projectiles and porcine targets, and more to do with mobile’s growing impact on how and why people buy what they buy. That’s because the mobile phone is quickly becoming …<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1570","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"yoast_head":"\nSoon All Shoppers Will Be Mobile Shoppers<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soon All Shoppers Will Be Mobile Shoppers\" \/>\n<meta property=\"og:description\" content=\"The entire digital marketing world is quickly converging on mobile — and for good reason. But that reason will ultimately have less to do with avian projectiles and porcine targets, and more to do with mobile’s growing impact on how and why people buy what they buy. That’s because the mobile phone is quickly becoming ...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/creative.ypm.com\/corp\/soon-all-shoppers-will-be-mobile-shoppers\/\" \/>\n<meta property=\"og:site_name\" content=\"YPM, Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-29T16:35:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-05-13T17:52:50+00:00\" \/>\n<meta name=\"author\" content=\"vchang\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vchang\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/soon-all-shoppers-will-be-mobile-shoppers\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/soon-all-shoppers-will-be-mobile-shoppers\/\"},\"author\":{\"name\":\"vchang\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/594d18a5e1a39458c84ecc213ee8a3c1\"},\"headline\":\"Soon All Shoppers Will Be Mobile Shoppers\",\"datePublished\":\"2011-04-29T16:35:51+00:00\",\"dateModified\":\"2011-05-13T17:52:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/soon-all-shoppers-will-be-mobile-shoppers\/\"},\"wordCount\":68,\"articleSection\":[\"Industry News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/soon-all-shoppers-will-be-mobile-shoppers\/\",\"url\":\"http:\/\/creative.ypm.com\/corp\/soon-all-shoppers-will-be-mobile-shoppers\/\",\"name\":\"Soon All Shoppers Will Be Mobile Shoppers\",\"isPartOf\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/#website\"},\"datePublished\":\"2011-04-29T16:35:51+00:00\",\"dateModified\":\"2011-05-13T17:52:50+00:00\",\"author\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/594d18a5e1a39458c84ecc213ee8a3c1\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/creative.ypm.com\/corp\/soon-all-shoppers-will-be-mobile-shoppers\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#website\",\"url\":\"http:\/\/creative.ypm.com\/corp\/\",\"name\":\"YPM, Inc.\",\"description\":\"National Yellow Pages | Digital Media Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/creative.ypm.com\/corp\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/594d18a5e1a39458c84ecc213ee8a3c1\",\"name\":\"vchang\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/87b3a395a6b852d11973239f8c50c5167c82f52b9e0e205e5257b43e9cd7f5e2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/87b3a395a6b852d11973239f8c50c5167c82f52b9e0e205e5257b43e9cd7f5e2?s=96&d=mm&r=g\",\"caption\":\"vchang\"},\"url\":\"http:\/\/creative.ypm.com\/corp\/author\/vchang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Soon All Shoppers Will Be Mobile Shoppers","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Soon All Shoppers Will Be Mobile Shoppers","og_description":"The entire digital marketing world is quickly converging on mobile — and for good reason. But that reason will ultimately have less to do with avian projectiles and porcine targets, and more to do with mobile’s growing impact on how and why people buy what they buy. That’s because the mobile phone is quickly becoming ...","og_url":"http:\/\/creative.ypm.com\/corp\/soon-all-shoppers-will-be-mobile-shoppers\/","og_site_name":"YPM, Inc.","article_published_time":"2011-04-29T16:35:51+00:00","article_modified_time":"2011-05-13T17:52:50+00:00","author":"vchang","twitter_misc":{"Written by":"vchang"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/creative.ypm.com\/corp\/soon-all-shoppers-will-be-mobile-shoppers\/#article","isPartOf":{"@id":"http:\/\/creative.ypm.com\/corp\/soon-all-shoppers-will-be-mobile-shoppers\/"},"author":{"name":"vchang","@id":"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/594d18a5e1a39458c84ecc213ee8a3c1"},"headline":"Soon All Shoppers Will Be Mobile Shoppers","datePublished":"2011-04-29T16:35:51+00:00","dateModified":"2011-05-13T17:52:50+00:00","mainEntityOfPage":{"@id":"http:\/\/creative.ypm.com\/corp\/soon-all-shoppers-will-be-mobile-shoppers\/"},"wordCount":68,"articleSection":["Industry News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/creative.ypm.com\/corp\/soon-all-shoppers-will-be-mobile-shoppers\/","url":"http:\/\/creative.ypm.com\/corp\/soon-all-shoppers-will-be-mobile-shoppers\/","name":"Soon All Shoppers Will Be Mobile Shoppers","isPartOf":{"@id":"http:\/\/creative.ypm.com\/corp\/#website"},"datePublished":"2011-04-29T16:35:51+00:00","dateModified":"2011-05-13T17:52:50+00:00","author":{"@id":"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/594d18a5e1a39458c84ecc213ee8a3c1"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/creative.ypm.com\/corp\/soon-all-shoppers-will-be-mobile-shoppers\/"]}]},{"@type":"WebSite","@id":"http:\/\/creative.ypm.com\/corp\/#website","url":"http:\/\/creative.ypm.com\/corp\/","name":"YPM, Inc.","description":"National Yellow Pages | Digital Media Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/creative.ypm.com\/corp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/594d18a5e1a39458c84ecc213ee8a3c1","name":"vchang","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/87b3a395a6b852d11973239f8c50c5167c82f52b9e0e205e5257b43e9cd7f5e2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87b3a395a6b852d11973239f8c50c5167c82f52b9e0e205e5257b43e9cd7f5e2?s=96&d=mm&r=g","caption":"vchang"},"url":"http:\/\/creative.ypm.com\/corp\/author\/vchang\/"}]}},"_links":{"self":[{"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/posts\/1570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/comments?post=1570"}],"version-history":[{"count":2,"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/posts\/1570\/revisions"}],"predecessor-version":[{"id":1602,"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/posts\/1570\/revisions\/1602"}],"wp:attachment":[{"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/media?parent=1570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/categories?post=1570"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/creative.ypm.com\/corp\/wp-json\/wp\/v2\/tags?post=1570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}