{"id":1560,"date":"2011-04-28T15:33:25","date_gmt":"2011-04-28T22:33:25","guid":{"rendered":"http:\/\/www.ypm.com\/?p=1560"},"modified":"2011-05-13T10:55:55","modified_gmt":"2011-05-13T17:55:55","slug":"the-7-stage-evolution-of-a-socially-responsible-brand","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/the-7-stage-evolution-of-a-socially-responsible-brand\/","title":{"rendered":"The 7-Stage Evolution of a Socially Responsible Brand"},"content":{"rendered":"<div class=\"page_w\">\n<p>For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable? In general, companies have crunched the numbers and chosen shareholder profits over a sufficient commitment to invest in greater social responsibility. In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.<\/p>\n<\/div>\n<p><a rel=\"nofollow\" href=\"http:\/\/mashable.com\/2011\/04\/22\/csr-company-stages\/\" target=\"blank\">Read More&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable? In general, companies have crunched the numbers and chosen shareholder profits over a sufficient commitment to invest in greater social responsibility. In terms of traditional accounting and the legal requirements of corporations, &#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1560","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 7-Stage Evolution of a Socially Responsible Brand<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 7-Stage Evolution of a Socially Responsible Brand\" \/>\n<meta property=\"og:description\" content=\"For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable? In general, companies have crunched the numbers and chosen shareholder profits over a sufficient commitment to invest in greater social responsibility. 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