{"id":1515,"date":"2011-04-26T08:29:16","date_gmt":"2011-04-26T15:29:16","guid":{"rendered":"http:\/\/www.ypm.com\/?p=1515"},"modified":"2011-05-13T10:56:32","modified_gmt":"2011-05-13T17:56:32","slug":"yellow-pages-calls-increase","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/yellow-pages-calls-increase\/","title":{"rendered":"Yellow Pages Calls Increase"},"content":{"rendered":"<div class=\"page_w\">\n<p>The 2011 Metered Ad Study had 14,671 advertisers with the same size ad (and same UDAC) in the same heading tracked for both 2009 and 2010. These ads were in 771 different directories (ranging from distributions of 2k up to 2.3 million) representing the four largest publishers and were found in 740 different headings.<\/p>\n<p>Across the entire set of ads, <b>calls increased by 10%<\/b> between 2009 and 2010, from 5.7 million calls in 2009 to 6.3 million calls in 2010. This increase follows a 3% increase in calls observed between 2008 and 2009.<\/p>\n<\/div>\n<p>Download the article here &#8211; <a href=\"http:\/\/creative.ypm.com\/corp\/downloads\/industry_data\/Yellow Pages Calls Increase in 2010.pdf\" target=\"_blank\">Yellow Pages Calls Increase in 2010.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"page_w\">\n<p>The 2011 Metered Ad Study had 14,671 advertisers with the same size ad (and same UDAC) in the same heading tracked for both 2009 and 2010. These ads were in 771 different directories (ranging from distributions of 2k up to 2.3 million) representing the four largest publishers and were found in 740 different headings.<\/p>\n<p>Across the entire set of ads, <b>calls increased by 10%<\/b> between 2009 and 2010, from 5.7 million calls in 2009 to 6.3 million calls in 2010. This increase follows a 3% increase in calls observed between 2008 and 2009.<\/p>\n<\/div>\n<p>Download the article here &#8211; <a href=\"http:\/\/creative.ypm.com\/corp\/downloads\/industry_data\/Yellow Pages Calls Increase in 2010.pdf\" target=\"_blank\">Yellow Pages Calls Increase in 2010.pdf<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1515","post","type-post","status-publish","format-standard","hentry","category-industry-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yellow Pages Calls Increase<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yellow Pages Calls Increase\" \/>\n<meta property=\"og:description\" content=\"The 2011 Metered Ad Study had 14,671 advertisers with the same size ad (and same UDAC) in the same heading tracked for both 2009 and 2010. These ads were in 771 different directories (ranging from distributions of 2k up to 2.3 million) representing the four largest publishers and were found in 740 different headings. Across the entire set of ads, calls increased by 10% between 2009 and 2010, from 5.7 million calls in 2009 to 6.3 million calls in 2010. This increase follows a 3% increase in calls observed between 2008 and 2009.  Download the article here - Yellow Pages Calls Increase in 2010.pdf\" \/>\n<meta property=\"og:url\" content=\"http:\/\/creative.ypm.com\/corp\/yellow-pages-calls-increase\/\" \/>\n<meta property=\"og:site_name\" content=\"YPM, Inc.\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-26T15:29:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-05-13T17:56:32+00:00\" \/>\n<meta name=\"author\" content=\"YPM Digital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"YPM Digital\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/yellow-pages-calls-increase\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/yellow-pages-calls-increase\/\"},\"author\":{\"name\":\"YPM Digital\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/bd8f27322f675e4adedff2e5744eefa6\"},\"headline\":\"Yellow Pages Calls Increase\",\"datePublished\":\"2011-04-26T15:29:16+00:00\",\"dateModified\":\"2011-05-13T17:56:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/yellow-pages-calls-increase\/\"},\"wordCount\":91,\"articleSection\":[\"Industry Data\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/yellow-pages-calls-increase\/\",\"url\":\"http:\/\/creative.ypm.com\/corp\/yellow-pages-calls-increase\/\",\"name\":\"Yellow Pages Calls Increase\",\"isPartOf\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/#website\"},\"datePublished\":\"2011-04-26T15:29:16+00:00\",\"dateModified\":\"2011-05-13T17:56:32+00:00\",\"author\":{\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/bd8f27322f675e4adedff2e5744eefa6\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/creative.ypm.com\/corp\/yellow-pages-calls-increase\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#website\",\"url\":\"http:\/\/creative.ypm.com\/corp\/\",\"name\":\"YPM, Inc.\",\"description\":\"National Yellow Pages | Digital Media Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/creative.ypm.com\/corp\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/bd8f27322f675e4adedff2e5744eefa6\",\"name\":\"YPM Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/creative.ypm.com\/corp\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/179b85e8241b1f41880339479813e4504ae1918155474b09787e1555d94743f6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/179b85e8241b1f41880339479813e4504ae1918155474b09787e1555d94743f6?s=96&d=mm&r=g\",\"caption\":\"YPM Digital\"},\"url\":\"http:\/\/creative.ypm.com\/corp\/author\/mile\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yellow Pages Calls Increase","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Yellow Pages Calls Increase","og_description":"The 2011 Metered Ad Study had 14,671 advertisers with the same size ad (and same UDAC) in the same heading tracked for both 2009 and 2010. 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