{"id":1484,"date":"2011-03-24T10:46:24","date_gmt":"2011-03-24T17:46:24","guid":{"rendered":"http:\/\/www.ypm.com\/?p=1484"},"modified":"2011-05-13T10:57:24","modified_gmt":"2011-05-13T17:57:24","slug":"5-paid-search-marketing-myths-explained-in-simple-terms","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/5-paid-search-marketing-myths-explained-in-simple-terms\/","title":{"rendered":"5 Paid Search Marketing Myths Explained In Simple Terms"},"content":{"rendered":"<div class=\"page_w\">\n<p>The industry is laden with silly and many times nonsensical paid search marketing myths. Some myths are insidious and can cost advertisers a fortune without them realizing it. <\/p>\n<\/div>\n<p><a rel=\"nofollow\" href=\"http:\/\/searchengineland.com\/5-paid-search-marketing-myths-explained-in-simple-terms-68980\" target=\"blank\">Read More&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The industry is laden with silly and many times nonsensical paid search marketing myths. Some myths are insidious and can cost advertisers a fortune without them realizing it. Read More&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1484","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Paid Search Marketing Myths Explained In Simple Terms<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Paid Search Marketing Myths Explained In Simple Terms\" \/>\n<meta property=\"og:description\" content=\"The industry is laden with silly and many times nonsensical paid search marketing myths. Some myths are insidious and can cost advertisers a fortune without them realizing it. 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