{"id":1457,"date":"2011-03-23T15:11:59","date_gmt":"2011-03-23T22:11:59","guid":{"rendered":"http:\/\/www.ypm.com\/?p=1457"},"modified":"2011-05-13T10:59:00","modified_gmt":"2011-05-13T17:59:00","slug":"yellow-pages-a-relic-of-the-past-or-the-future-of-advertising","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/yellow-pages-a-relic-of-the-past-or-the-future-of-advertising\/","title":{"rendered":"Yellow Pages &#8211; A Relic of the Past or the Future of Advertising"},"content":{"rendered":"<div class=\"page_w\">\n<p>While many people talk about the decline of Yellow Pages, the functionality provided by Yellow Pages is actually seen by advertisers, agencies, and other media as the &#8220;future&#8221; of advertising. Too few people understand this. Too many people assume that just because Yellow Pages have been around for so long they must be becoming irrelevant. Yet nothing could be further from the truth. The needs of businesses and consumers have not changed. Yellow Pages continue to offer advertisers and consumers one of the most efficient ways of communicating and obtaining information about businesses that help consumers in their shopping decisions.<\/p>\n<p>Download the article here &#8211; <a href=\"http:\/\/creative.ypm.com\/corp\/downloads\/industry_data\/Yellow Pages - A Relic of the Past or the Future of Advertising.pdf\" target=\"_blank\">A Relic of the Past or the Future of Advertising.pdf<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"page_w\">\n<p>While many people talk about the decline of Yellow Pages, the functionality provided by Yellow Pages is actually seen by advertisers, agencies, and other media as the &#8220;future&#8221; of advertising. Too few people understand this. Too many people assume that just because Yellow Pages have been around for so long they must be becoming irrelevant. Yet nothing could be further from the truth. The needs of businesses and consumers have not changed. Yellow Pages continue to offer advertisers and consumers one of the most efficient ways of communicating and obtaining information about businesses that help consumers in their shopping decisions.<\/p>\n<p>Download the article here &#8211; <a href=\"http:\/\/creative.ypm.com\/corp\/downloads\/industry_data\/Yellow Pages - A Relic of the Past or the Future of Advertising.pdf\" target=\"_blank\">A Relic of the Past or the Future of Advertising.pdf<\/a><\/p>\n<\/div>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1457","post","type-post","status-publish","format-standard","hentry","category-industry-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yellow Pages - A Relic of the Past or the Future of Advertising<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yellow Pages - A Relic of the Past or the Future of Advertising\" \/>\n<meta property=\"og:description\" content=\"While many people talk about the decline of Yellow Pages, the functionality provided by Yellow Pages is actually seen by advertisers, agencies, and other media as the &quot;future&quot; of advertising. Too few people understand this. Too many people assume that just because Yellow Pages have been around for so long they must be becoming irrelevant. Yet nothing could be further from the truth. The needs of businesses and consumers have not changed. Yellow Pages continue to offer advertisers and consumers one of the most efficient ways of communicating and obtaining information about businesses that help consumers in their shopping decisions.  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