{"id":1177,"date":"2010-11-24T12:13:41","date_gmt":"2010-11-24T19:13:41","guid":{"rendered":"http:\/\/www.ypm.com\/?p=1177"},"modified":"2011-05-13T11:00:55","modified_gmt":"2011-05-13T18:00:55","slug":"benefits-of-a-multiple-directory-ad-program","status":"publish","type":"post","link":"http:\/\/creative.ypm.com\/corp\/benefits-of-a-multiple-directory-ad-program\/","title":{"rendered":"Benefits of a Multiple Directory Ad Program"},"content":{"rendered":"
\n

Businesses can increase the business and value they obtain from the Yellow Pages by placing ads in multiple directories. Each directory expands the reach of the business to additional prospective customers.<\/p>\n

The 2010 Metered Ad Study contained 2,657 cases in 2008 and 2009 where a single advertiser had display ads in multiple directories for the same heading (and each ad had a unique phone number). The data show that placing ads in multiple directories is an effective way to gain more business.<\/p>\n<\/div>\n

Download the article here – Benefits of a Multiple Directory Ad Program 2010.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\n

Businesses can increase the business and value they obtain from the Yellow Pages by placing ads in multiple directories. Each directory expands the reach of the business to additional prospective customers.<\/p>\n

The 2010 Metered Ad Study contained 2,657 cases in 2008 and 2009 where a single advertiser had display ads in multiple directories for the same heading (and each ad had a unique phone number). The data show that placing ads in multiple directories is an effective way to gain more business.<\/p>\n<\/div>\n

Download the article here – Benefits of a Multiple Directory Ad Program 2010.pdf<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1177","post","type-post","status-publish","format-standard","hentry","category-industry-data"],"yoast_head":"\nBenefits of a Multiple Directory Ad Program<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of a Multiple Directory Ad Program\" \/>\n<meta property=\"og:description\" content=\"Businesses can increase the business and value they obtain from the Yellow Pages by placing ads in multiple directories. 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