{"id":451,"date":"2010-10-18T14:16:54","date_gmt":"2010-10-18T21:16:54","guid":{"rendered":"http:\/\/www.ypm.com\/?page_id=451"},"modified":"2011-05-20T16:04:28","modified_gmt":"2011-05-20T23:04:28","slug":"social-media-advertising","status":"publish","type":"page","link":"http:\/\/creative.ypm.com\/corp\/digital-media\/social\/social-media-advertising\/","title":{"rendered":"Social Media Advertising"},"content":{"rendered":"<div class=\"page_w\">\n<p>The social networking phenomenon enables advertisers to target a desired \u2018birds of a feather\u2019 market in a way which have never been seen before. By definition, fans of a particular group have already identified themselves as having the same interests in common and have preselected themselves as having similar interests.<\/p>\n<p>YPM assists advertisers to leverage the social media space with targeted Facebook advertising. By targeting demographics, geography, education, advertisers can carve a niche out and deliver salient messages for everything from sporting equipment, online education or the latest trendy T-shirt.\u00a0 YPM helps its clients to capitalize on the ever growing amount of time consumers of all ages are spending on the social platforms with cost effective programs for both lead generation and brand awareness initiatives.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The social networking phenomenon enables advertisers to target a desired \u2018birds of a feather\u2019 market in a way which have never been seen before. By definition, fans of a particular group have already identified themselves as having the same interests in common and have preselected themselves as having similar interests. YPM assists advertisers to leverage &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":209,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-451","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Advertising<\/title>\n<meta name=\"description\" content=\"Learn more about YPM&#039;s social media advertising services. 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