{"id":438,"date":"2010-10-18T14:09:45","date_gmt":"2010-10-18T21:09:45","guid":{"rendered":"http:\/\/www.ypm.com\/?page_id=438"},"modified":"2011-05-27T09:06:56","modified_gmt":"2011-05-27T16:06:56","slug":"organic-ranking","status":"publish","type":"page","link":"http:\/\/creative.ypm.com\/corp\/digital-media\/seo\/organic-ranking\/","title":{"rendered":"Organic Ranking"},"content":{"rendered":"<div class=\"page_w\">\n<p>Achieving organic rankings is not an <em>event<\/em> but rather it is a <em>process<\/em> requiring patience, commitment to the endeavor and tempered expectations.\u00a0To insure the continued relevancy of the results a search engine delivers, it must continually modify the \u2018rules\u2019 by which it determines high rankings. As such the entire process of SEO is an effort to follow those rules and leverage them to a website\u2019s advantage, ultimately resulting in high rankings. With the ever changing landscape whereby reviews, social mentions, video and images are all now included in search algorithms, the process is a continual effort of remaining relevant to consumers\u2019 search patterns.<\/p>\n<p>Achieving organic rankings must be implemented methodically and slowly as an overly aggressive strategy may in fact have a negative impact. Finally, reaching the top of results is never a guaranteed process: there simply is no guaranteed approach to achieving rankings. The nature of an industry, relative competition online and the prevailing position of the businesses website online will all impact the results which may be achieved.<\/p>\n<p>\u201cIf you build it, they will come\u201d may have once been a catch phrase for bringing in visitors to a website but those days have long since passed. A website in and of itself does not automatically guarantee traffic will come to it \u2013 deliberate, methodical and measurable effort must be placed into marketing a website to a target audience, demographically, geographically (or both). Whether or not offline channels are used to stimulate traffic, a website must be proactively marketed through online channels.<\/p>\n<p>Once website optimization is addressed, YPM\u2019s offsite marketing strategies enable a brand to establish long term visibility and natural search engine rankings. Natural search strategies comprise\u00a0brand promotion as well as brand management by expanding a site\u2019s popularity as well as through online press \/ public relations, social networking and social connections.<\/p>\n<p style=\"text-align: right;\"><a href=\"http:\/\/creative.ypm.com\/corp\/digital-media\/seo\/usability\/\">Read More&#8230;<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Achieving organic rankings is not an event but rather it is a process requiring patience, commitment to the endeavor and tempered expectations.\u00a0To insure the continued relevancy of the results a search engine delivers, it must continually modify the \u2018rules\u2019 by which it determines high rankings. As such the entire process of SEO is an effort &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":106,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-438","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Organic Ranking Analysis<\/title>\n<meta name=\"description\" content=\"Learn more about YPM&#039;s organic ranking focus within their SEO services. YPM is a yellow pages and digital marketing agency.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organic Ranking Analysis\" \/>\n<meta property=\"og:description\" content=\"Learn more about YPM&#039;s organic ranking focus within their SEO services. 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