{"id":36,"date":"2010-09-22T10:11:35","date_gmt":"2010-09-22T17:11:35","guid":{"rendered":"http:\/\/www.ypm.com\/?page_id=36"},"modified":"2014-05-16T12:28:44","modified_gmt":"2014-05-16T19:28:44","slug":"digital-media","status":"publish","type":"page","link":"http:\/\/creative.ypm.com\/corp\/digital-media\/","title":{"rendered":"Digital Media"},"content":{"rendered":"

\"Digital<\/p>\n

We Know Search!<\/h3>\n
\n

For nearly three decades, YPM has delivered incremental sales opportunities to the doorways, telephones and websites of major global brands and local proprietors alike. With a history rich in monitoring, understanding and leveraging consumer use of pre-selected media during the shopping and buying process, YPM translates its keen insights and monitored metrics into new sales leads for businesses across the globe.<\/p>\n

As technology and media consumption have evolved over in the millennium the basics remain true \u2013 identifying a target audience, crafting a relevant message that compels action and fulfilling on the promise of satisfying a need. This remains the same as it did before the proliferation of Internet usage with one key shift, the overriding control consumers now have over the time, frequency, duration and interaction they choose to have with a brand. YPM continues on the mission of engaging a target audience and directing them towards a source of supply. These directives are the focal point today for developing its comprehensive suite of online and off line lead generation services.<\/p>\n

YPM\u2019s Digital Media services provide a suite of consultative and implementation strategies to assist a company to first identify the search engine marketability of their website, second to increase their website\u2019s natural visibility across the Internet, third to drive incremental traffic and conversions through media campaigns and finally to measure and monitor the effectiveness and ROI of various online strategies.<\/p>\n

YPM\u2019s Digital Media Suite is comprised of:<\/p>\n

\u2022\u00a0\u00a0\u00a0Search Engine Optimization (SEO)<\/a><\/div>\n
\u25cb\u00a0\u00a0\u00a0Website Optimization<\/div>\n
\u25a0\u00a0\u00a0\u00a0Content development
\n\u25a0\u00a0\u00a0\u00a0Architectural improvements
\n\u25a0\u00a0\u00a0\u00a0HTML formatting
\n\u25a0\u00a0\u00a0\u00a0Sitemap creation
\n\u25a0\u00a0\u00a0\u00a0Meta data optimization
\n\u25a0\u00a0\u00a0\u00a0Response form optimization
\n\u25a0\u00a0\u00a0\u00a0Online tracking code integration
\n\u25a0\u00a0\u00a0\u00a0Dynamic number measurement<\/div>\n
\u25cb\u00a0\u00a0\u00a0Competitor Analysis<\/a>
\n\u25cb\u00a0\u00a0\u00a0On-page SEO (website visibility and relevancy development)
\n\u25cb\u00a0\u00a0\u00a0Off-page Search Engine Optimization: (website popularity development)<\/div>\n
\u25a0\u00a0\u00a0\u00a0Website networking and connections
\n\u25a0\u00a0\u00a0\u00a0Press release syndication
\n\u25a0\u00a0\u00a0\u00a0Article submissions
\n\u25a0\u00a0\u00a0\u00a0Directory submissions
\n\u25a0\u00a0\u00a0\u00a0Local search syndication through YPM\u2019s Online Listing Solution
\n\u25a0\u00a0\u00a0\u00a0Blog Posting & Social Media Networking<\/div>\n
\u2022\u00a0\u00a0\u00a0Paid Lead Generation<\/div>\n
\u25cb\u00a0\u00a0\u00a0Paid Search marketing (search engine and ad network advertising)
\n\u25cb\u00a0\u00a0\u00a0Pay Per Call marketing
\n\u25cb\u00a0\u00a0\u00a0Vertical website placements
\n\u25cb\u00a0\u00a0\u00a0Social media advertising<\/a> (Facebook, LinkedIn, etc.)
\n\u25cb\u00a0\u00a0\u00a0Mobile marketing<\/a>
\n\u25cb\u00a0\u00a0\u00a0Internet Yellow Pages advertising<\/a>
\n\u25cb\u00a0\u00a0\u00a0Print Yellow Pages<\/div>\n
\u2022\u00a0\u00a0\u00a0Website Analytics & Testing<\/div>\n
\u25cb\u00a0\u00a0\u00a0Third party analytics implementation, monitoring and analysis
\n\u25cb\u00a0\u00a0\u00a0Proxy call tracking implementation, monitoring and analysis
\n\u25cb\u00a0\u00a0\u00a0Multi-variant testing
\n\u25cb\u00a0\u00a0\u00a0Landing page development and testing
\n\u25cb\u00a0\u00a0\u00a0Micro website development and testing
\n\u25cb\u00a0\u00a0\u00a0YPMadcenter media tracking<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Your digital marketing strategy has a log of moving pieces. This is why YPM\u2019s digital marketing services are a one-stop shop for all your web based marketing needs. Our digital services include a host of Search Engine Marketing (SEM) tactics such as Search Engine Optimization (SEO), Content Marketing and Development, PR & Outreach, Paid Search (PPC), Local Search, Mobile Advertising, Website Development, and more. Our Digital Solutions are made to fit your marketing strategy needs as well as your budget. Contact us today and learn how YPM can help your business.<\/p>\n","protected":false},"author":3,"featured_media":2725,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-36","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nDigital Media<\/title>\n<meta name=\"description\" content=\"Learn more about YPM's digital media services. 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