{"id":184,"date":"2010-09-30T16:09:55","date_gmt":"2010-09-30T23:09:55","guid":{"rendered":"http:\/\/www.ypm.com\/?page_id=184"},"modified":"2011-05-20T16:08:18","modified_gmt":"2011-05-20T23:08:18","slug":"account-management","status":"publish","type":"page","link":"http:\/\/creative.ypm.com\/corp\/yellow-pages\/account-management\/","title":{"rendered":"Account Management"},"content":{"rendered":"<div class=\"page_w\">\n<p>It is YPM\u2019s experience that all of our customers have strategies and goals that are particular to their individual unique operating segments of their industry. We pride ourselves on developing an in-depth knowledge of each customer\u2019s business that enables us to function as an extension of their marketing department to design programs that work in concert with each company\u2019s marketing strategy. We strive to create a model for each client that will generate call traffic and address any brand nuances, while at the same time incorporate basic principles and fundamentals of yellow pages media planning.<\/p>\n<p>We utilize client databases, yellow pages measurement tools, customer sales and lead information as well as demographic profiles in order to design the most effective and targeted ad campaigns possible. Our account team works in conjunction with various departments at the client level to extract relevant data, our I.S. and Marketing departments assist our Media Management team in analysis and application to the Yellow Pages medium, and our Creative Services team in reviewing current ad creative to ensure the most effective copy and graphics are being utilized. This sharing of information and subsequent analysis is an integral part of our client relationships, and critical to our success in designing, maintaining and\/or modifying a strategic approach on an ongoing basis.<\/p>\n<p>Account Management services include, but are not limited to:<\/p>\n<p style=\"padding-left: 30px;\">\u2022 \u00a0 \u00a0 \u00a0 Tactical &amp; Strategic Recommendations &amp; Guidance<br \/>\n\u2022 \u00a0 \u00a0 \u00a0 Detailed and Customized Account Reporting<br \/>\n\u2022 \u00a0 \u00a0 \u00a0 Detailed and Customized Budgetary &amp; Fiscal Forecasting and Reporting<br \/>\n\u2022 \u00a0 \u00a0 \u00a0 Publisher Discount Optimization and Negotiation of Custom Partnerships<br \/>\n\u2022 \u00a0 \u00a0 \u00a0 Proprietary &amp; User Friendly Online Account Management System, YPMnet<br \/>\n\u2022 \u00a0 \u00a0 \u00a0 Full-Service In-House Creative Services Department<br \/>\n\u2022 \u00a0 \u00a0 \u00a0 Quantitative Ad Testing &amp; Measurement<br \/>\n\u2022 \u00a0 \u00a0 \u00a0 Qualitative Measurement Including Focus Groups<br \/>\n\u2022 \u00a0 \u00a0 \u00a0 White Pages \/ 411 Listing Coordination<br \/>\n\u2022 \u00a0 \u00a0 \u00a0 Collaboration with YPM\u2019s IYP and Search Teams for a Cohesive Marketing Approach<br \/>\n\u2022 \u00a0 \u00a0 \u00a0 Regular In-Person Account Status and Planning Meetings<\/p>\n<p>Overall, we pride ourselves on our ability to execute and deliver high quality, innovative and results-driven programs to optimize every investment, regardless of size or complexity. We do so while providing exceptional customer service, responsiveness and accuracy, and demonstrating our commitment to developing and nurturing long-term business relationships with our clients, publishers and industry partners. Please contact us to learn more about YPM\u2019s Account Management services and approach.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It is YPM\u2019s experience that all of our customers have strategies and goals that are particular to their individual unique operating segments of their industry. We pride ourselves on developing an in-depth knowledge of each customer\u2019s business that enables us to function as an extension of their marketing department to design programs that work in &#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":174,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-184","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yellow Pages Account Management<\/title>\n<meta name=\"description\" content=\"Learn more about YPM&#039;s account management and yellow pages services. 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